Vol. 1 No. 2 (2019): May - August

vol1no2

Published: 2019-09-27

Editorial

Editorial

Krisada Chienwattanasook
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Research Articles

MARKETING MIX AFFECTING CONSUMERS’ PURCHASE OF ONLINE PRODUCTS IN MUEANG DISTRICT, RATCHABURI PROVINC

Natnaree Kantuam, Kanokwan Sanmuang, Khetrat Puangthammarat

1-12
- 1-12
FACTORS AFFECTING CUSTOMERS’ SATISFACTION TOWARD USAGE OF SELF-CHECK-IN KIOS OF THAI AIRASIA AIRLINE

Pakornkiat Jaruwattanakit, Metinee Rasadaraksa, Pawaris Makerd

13-28
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MARKETING MIX FACTORS AFFECTING THE DECISION TO BUY OBESE CLOTHES ONLINE

Suthum Phongsamran, Pimpilai Chokchai, Tosaporn Mahamud

29-37
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THE TOURISM LOGISTICS MANAGEMENT’S SYSTEM OF NAGA FIREBALLS’ PHENOMENON IN PHON PHISAI DISTRICT, NONG KHAI PROVINCE

Ronnarong Kenraksa, Preecha Wararatchai

38-51
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MANAGEMENT OF RAIL TRANSPORT EFFICIENCY: A CASE STUDY OF BANGKOK-CHIANG MAI ROUTE

Jurairat Wongduen, Chitpong Ayasanond

52-63
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Book Review

บทปริทัศน์หนังสือ: การจัดการโลจิสติกส์และซัพพลายเชน (Logistics and Supply Chain Management)

ทวีศักดิ์ เทพพิทักษ์
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