The Impact of Management Processes on Business Performance of Spa Enterprises in Prachuap Khiri Khan Province
DOI:
https://doi.org/10.14456/ajmt.2025.16Keywords:
Management Processes, Spa Business, Business PerformanceAbstract
This research aims to 1) examine the level of management processes and operational practices of spa businesses in Prachuap Khiri Khan Province, and 2) investigate the impact of management processes on the business performance of spa enterprises in the same region. The sample consisted of business owners and employees working in certified spa establishments accredited by the Health Service Business Promotion Group under the Bureau of Sanatorium and Art of Healing. These establishments were categorized into three groups: health spas, health massage centers, and beauty massage centers, with a total sample of 400 respondents selected through purposive sampling. The statistical methods employed included frequency and percentage calculations, mean and standard deviation analysis, and multiple regression analysis. The findings revealed that the level of management processes influencing spa business operations in Prachuap Khiri Khan Province was high.
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Copyright (c) 2025 Faculty of Management Technology, Rajamangala University of Technology Isan Surin Campus
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของคณะเทคโนโลยีการจัดการ มหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน วิทยาเขตสุรินทร์
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้ เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับคณะเทคโนโลยีการจัดการ มหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน วิทยาเขตสุรินทร์ และคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
