Published: 2020-05-22

Research Articles

The Guidelines for Developing Competitive Advantage of Wellness Tourism Business in Phuket

Puttaporn Aksornpairoj

1-25

PDF

Ethnic Discrimination against Laos People's Democratic Republic in Thai Society that Displays in the Social Media, Pantip Web board

Pongprad Soonthornpasuch

26-47

PDF

Structural Equation Model of Competitive Advantage Factors of Northern Thai SMEs in Service Business Sector

Benchawan Benchakorn, Phoommhiphat Mingmalairaks

48-72

PDF

The Effect of Personal Development to Accounting Practice Performance of Accountants in the Northern Industrial

Kanpitcha Peasai, Jaturapat Wongsirisathaporn, Priyanuch Panya

89-113

PDF

The Lesson of the Project Evaluation to Develop Effectiveness and Potential of the Projects on Media Monitor and Literacy

Suchada Pongkittiwiboon

114-133

PDF

The Relationship between the Sufficiency Economy Philosophy Practice and Performance Represented by the Balanced Scorecard : A Case Study of SME’s in Songkhla Province

Weerawan Siripong, Muttanachai Suttipun, Patumporn Hiransalee, Lugkhana Dumchu

134-153

PDF

Strategy Implementation to Organizational Competency Development in Tourist Accommodation in Thailand: An Exploratory Research with the McKinsey Seven S’s (7S’s) Approach

Tarittawan Chareanporn, Phoommhiphat Mingmalairaks, Chatrudee Jongsureyaphas

154-175

PDF

Enhancing Competitive Advantage to SME Products in Eastern Provinces by Using Logistics and Supply Chain Management

Assoc. Prof. Taweesak Theppitak, Ph.D.

176-196

PDF

The Cause Factors Influencing the Effectiveness in the Operation of the Department of Public Works and Transport in the Central Region of Lao People's Democratic Republic

Somnuek Keomany, Assoc. Prof.Jitti Kittilertpaisal, Ph.D., Asst. Prof. Watcharapong Intrawong, Ph.D., Asst. Prof. Chardchai Udomkijmongkol, Ph.D.

197-216

PDF

Potential Development of Integrated Marketing Communication through Digital Media of Nanglae Pineapples Farmers

Asst. Prof. Sermsiri Nindum, Ph.D., Kornkanok Nindum, Ph.D., Kritsana Sangchan, Aphitsara Kritawanich, Sawitree Promsit

217-238

PDF

The Development of Organic Rice Entrepreneur Network in Sing Buri Province

Panitsupa Thampramuan, Kasak Tekhanmag

239-260

PDF

Academic Articles

The Isan Culture Communication from “Thibaan The Series”

Prakaikavin Srijinda, Supranee Wattanasin, Monthita Karupad

73-88

PDF