The Relationship between the Sufficiency Economy Philosophy Practice and Performance Represented by the Balanced Scorecard : A Case Study of SME’s in Songkhla Province

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Weerawan Siripong
Muttanachai Suttipun
Patumporn Hiransalee
Lugkhana Dumchu

Abstract

This study aims to investigate the level of sufficiency economy philosophy practice and performance represented by balance scorecard of SME’s in Songkhla province, and to test the relationship between sufficiency economy philosophy practice and performance. Population and sample are SME’s of Songkhla province. Descriptive analysis and multiple regression are analyzed the data. As the results, the level of sufficiency economy philosophy practice comprising of the moderation, reasonableness, self-immunity, knowledge and morality and performance represented by balance scorecard comprising of the financial, customer, internal process and learning & growth was in high level. Moreover, there is positively significant relationship between the level of sufficiency economy philosophy practice in terms of reasonableness, self-immunity, knowledge, and morality, and performance represented by balance scorecard.

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How to Cite
Siripong, W. ., Suttipun, M. ., Hiransalee, P. ., & Dumchu, L. (2020). The Relationship between the Sufficiency Economy Philosophy Practice and Performance Represented by the Balanced Scorecard : A Case Study of SME’s in Songkhla Province. Journal of Management Science Chiangrai Rajabhat University, 15(1), 134–153. Retrieved from https://so03.tci-thaijo.org/index.php/jmscrru/article/view/123920
Section
Research Articles
Author Biographies

Weerawan Siripong, Faculty of Management Sciences, Prince of Songkla University

***M.A. (Accounting), Prince of Songkla University, Thailand. (2013), Currently a Lecturer in Accountancy Department, Faculty of Management Sciences, Prince of Songkla University.

Muttanachai Suttipun, Faculty of Management Sciences, Prince of Songkla University

*Ph.D. (Accounting and Finance), University of Newcastle, Australia (2012), Currently a Lecturer in Accountancy Department, Faculty of Management Sciences, Prince of Songkla University.

Patumporn Hiransalee, Faculty of Management Sciences, Songkhla Rajabhat University

**M.A. (Accounting), Prince of Songkla University, Thailand. (2013), Currently a Lecturer in Accountancy School, Faculty of Management Sciences, Songkhla Rajabhat University.

Lugkhana Dumchu, Faculty of Management Sciences, Songkhla Rajabhat University

**M.A. (Accounting), Prince of Songkla University, Thailand. (2013), Currently a Lecturer in Accountancy School, Faculty of Management Sciences, Songkhla Rajabhat University.

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