Strategy Implementation to Organizational Competency Development in Tourist Accommodation in Thailand: An Exploratory Research with the McKinsey Seven S’s (7S’s) Approach
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Abstract
The strategic management has consecrated time to analyzing the concept of core competency of the firm in a particular approach as review on what are the abilities and skills that the firm possesses at the present may possess in to the future. In addition, it interested in how competencies that the firm possesses might be configured in order to achieve competitive advantages. The objectives of this study were as follows: (1) to identify the strategic implementation factors that can contribute to the perception of successful organizational competency development, and (2) to examine the factors that can contribute to the perception of successful organizational competency development leading to improved organizational performances with the McKinsey Seven S’s (7S’s) approach. A mixed-method research approach was used in this research. The sixteen businesses in four tourist destinations of Thailand were participated in semi-structured interview process as a qualitative phase. There were Chiang Mai, Bangkok, Pattaya, and Phuket. In quantitative phase (n = 375), to confirm the outcomes of the case study research a survey was developed and administered to over 1,050 participants in tourist accommodation in a whole Thailand. The key participants were hotel representative such as business owners, general manager, or management level position within the organization. To achieve these research objectives, the data coding and descriptive analysis were performed in qualitative phase while statistics and confirmatory factor analysis were adopted in quantitative phase.
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