Published: 2025-12-24

Research Articles

Communication Strategy of Education Institute in Thailand’s Esports Industry for Promoting the Creative Economy

Prompan Changkarndee, Kullatip Satararuji

1-30

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Reducing Waste from Delays in the Bag Manufacturing Process through Integrated Supply Chain Management and ECRS Principles

Kewalin Jabthaisong , Panutporn Ruangchoengchum

31-61

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Trends and Compositions of Agri-tainment Characteristics in Thailand

Nathamon Sangwan , Santidhorn Pooripakdee, Kerdsiri Jaroenwisan

62-96

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Self-Efficacy and Creativity as A Series Mediating Effect that Transfers Transformational Leadership to Job Performance of Hotel Business’s Front Office Employees with Customer Incivility as The Moderator Variable

Chatchakorn Katchamat, Prasittichai Narakorn, Tummatinna Seesupan

97-139

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The Relationship Between Strategic Agility, Team Collaboration, and Performance of Small and Medium Enterprises in Northern Region: The Moderating Role of Digital Marketing

Boonthawan Wingwon, Panitsupa Thampramuan, Benjabhon Mee-ngoen, Daosawan Supathnasaksiri, Xiangrui Huang

140-174

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Cold Chain Efficiency of Agricultural and Food Logistics Service Providers in Thailand

Piyachat Jarutirasarn, Sorapol Buranakul

175-202

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The Guidelines for Using Soft Power to Gastronomy Tourism Uniqueness of Koh Kret Nonthaburi Province

Voralak Kiawmeesuan

203-235

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The Influence of Work Motivation for Enhancing Work Performance and Job Satisfaction of University Staffs in Thailand

Veerasak Jinarat

236-259

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