Published: 2025-07-14

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Research Articles

Stability of profit quality of listed companies in the SET 100 index of the Stock Exchange of Thailand

Phairoj Phorncharoen

1-22

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Causal Factors Influencing Perceived Brand Equity of Chiang Rai Province as Tourism Destination

Thatphong Namwat, Tanaporn Sinchai, Prapaphun Chaiyanont

23-49

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The Moderating Effect of Mindfulness on The Relationship Between Technostress and Conflict of Each Working Generation

Thanachote Wongsripisan, Jul Thanasrivanitchai

50-81

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Marketing Mix (7Ps) Factors Influencing Generation Z Consumers' Decision to Select Café in Mahasarakham Province

Siwadol Papirom, Bhattaraporn Senkraigul

82-111

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Added Value Model for Vegetable and Fruits Products to Modern Trade Markets with Cold Chain Logistics System under BCG Model Concept in Nakhon Ratchasima Province, Northeastern Economic Corridor Area

Chayapol Phupatt, Netchanok Buanak, Ekarat Ekasart, Jiraphat Tophol

112-148

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Community Festival Communication for the Sam Peng Festival: Full Moon of the Third Lunar Month, Lanna Tradition Worshiping Phra That Saeng Chan to Enhance and Create Local Identity for Cultural Tourism Promotion in Suthep Subdistrict, Mueang District, Chiang Mai Province

Pheerawish Khamcharoen, Jaruwan Panomjerasawat, Janejeera Aksornphim, Photchorn Peebung, Natthinee Thongdee

149-195

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The Effect of Financial Literacy and Financial Behavior on Retirement Planning: A Case Study of Working-age People in Hatyai Songkhla

Nattasorn Pijittaro, Klangjai Sangwichitr, Thanawut Saengkassanee, Jittima Wichianak

196-232

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The Development of Academic Staff’s Participatory Performance of the Knowledge Management Practices: A Case Study of Faculty of Liberal Arts and Management Science at Kasetsart University

Thippawun Phanjantuek, Laddaporn kunkeaw, Worasit Wongadisai

233-261

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