The Isan Culture Communication from “Thibaan The Series”

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Prakaikavin Srijinda
Supranee Wattanasin
Monthita Karupad

Abstract

The qualitative research was conducted to study the Isan culture communicated and study the construction of co-cultural communication from Thibaan The Series to its audiences. In-depth interview and textual analysis were used in data collection and analysis. The results show that Thibaan The Series retold 4 types of Isan culture, which are (1) art, (2) humanities, (3) sport/activities, and (4) residential work. The story-telling style of this movie is direct and detailed. The folklife during peat 10-15 years were retold collaborated with the current world with technology. The narrative also reflects local people’s point of view, that Isan people’s life is peaceful with love, harmony, and mercy. The contents is media match the director’s initial intention to communicate Isan positive values and their existence in the information age. The film producer has created in the text is a new Isan style to reach youth target and new generation for learn, understand and be ready to accept Isan culture to exist Is a hybrid culture.

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How to Cite
Srijinda, P., Wattanasin, S., & Karupad, M. (2020). The Isan Culture Communication from “Thibaan The Series”. Journal of Management Science Chiangrai Rajabhat University, 15(1), 73-88. Retrieved from https://so03.tci-thaijo.org/index.php/jmscrru/article/view/141353
Section
Academic Articles
Author Biographies

Prakaikavin Srijinda, Suan Sunandha Rajabhat University

*Ph.D. (Communication) Naresuan University, Thailand. (2015). Currently a Assistant Professor of Doctor of Communication Arts Program in Communication, Faculty of Management Science, Suan Sunandha Rajabhat University.

Supranee Wattanasin, Faculty of Management Science, Suan Sunandha Rajabhat University

**M.A. (Mass Communication) Chulalongkorn University, Thailand. (2015). Currently a Assistant Professor of Communication Arts Program, Faculty of Management Science, Suan Sunandha Rajabhat University.

Monthita Karupad

***Student of Communication Arts Program (Major of Advertising and Marketing Communication), Faculty of Management Science, Suan Sunandha Rajabhat University.

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