The Isan Culture Communication from “Thibaan The Series”
Article Sidebar
Main Article Content
Abstract
The qualitative research was conducted to study the Isan culture communicated and study the construction of co-cultural communication from Thibaan The Series to its audiences. In-depth interview and textual analysis were used in data collection and analysis. The results show that Thibaan The Series retold 4 types of Isan culture, which are (1) art, (2) humanities, (3) sport/activities, and (4) residential work. The story-telling style of this movie is direct and detailed. The folklife during peat 10-15 years were retold collaborated with the current world with technology. The narrative also reflects local people’s point of view, that Isan people’s life is peaceful with love, harmony, and mercy. The contents is media match the director’s initial intention to communicate Isan positive values and their existence in the information age. The film producer has created in the text is a new Isan style to reach youth target and new generation for learn, understand and be ready to accept Isan culture to exist Is a hybrid culture.
Article Details
Views and opinions expressed in the journal do not necessarily reflect those of the editors.
References
Bunpran, P. (2017). Thibaan The Series by Prab Boonparn. Retrieved April, 18, 2018 from https://www.matichon.co.th/news/494156
Charoensuk, T. (2017). Thibaan The Series 2, Emphasize the success of local entertainment. Matichon. P.32. (in Thai)
Chummuengpak, M. (2005). The narrative of Thai Popular comedy film series "Boonchoo" and the director's creative approaches. Master Thesis of Mass Communication, Faculty of Communication Arts, Chulalongkorn University. (in Thai)
Everett M., Kincaid, D.K. (1981). Communication Networks: Toward a New Paradigm
for Research. New York : Free Place.
Kaewthep, K. (2002). The science of Media and Cultural Studies. Bangkok : Phabpim. (in Thai)
Kaewthep, K. (2010). New Paradigm in Communication Studies. Bangkok : Phabpim. (in Thai)
Marketeer. (2018). Check out Thai movie. Marketeer Magazine. 19 (223). 48-51. (in Thai)
Orapun, P. (2008). Intercultural communication of Malay-Thai in Southern Thailand and Thai-
Malaysian in Kelantan, Malaysia. Dissertation of Mass Communication, Faculty of
Journalism and Mass Communication, Thammasat University. (in Thai)
Pewporchai, P. (2005). Isarn countrysongs and characteristics of the language and their
reflection on local culture : The study of Siriporn Ampaipongsa's songs : Research Report,
Faculty of Art, Ubonratchatanee University. (in Thai)
Phongsorn, S. Director. Interview on 28 March, 2017. (in Thai)
Shuepradithkul, W., Nitikasetsoonthorn, P. & Thongprayoon, C. (2016). Ethnic Identity and Cultural Product. Journal of Management Science Chiangrai Rajabhat University. 11(2). 191-212. (in Thai)
Sirotthammaporn, P. (2009). The Dissemination of Northeastern Culture via NOO-HIN
INTER Comics to secondary students. Master Thesis of Mass Communication, Faculty of
Journalism and Mass Communication, Thammasat University. (in Thai)
Srijinda, P. (2011). Thai Films after the first 100 years its the changed of Thai society In Humanity.
Jounal of Kasetsart University. 18(2). 157-176. (in Thai)
Thairat online. (2017). Amazing!!! 28 million : Thibaan The Series go to TV the next year. (2017). Retrieved April, 18, 2018, from https://www.thairath.co.th/content/1036694
Thasanabanchong, C. (2002). Thai film standard development. Dissertation of Communication Arts, Faculty of Communication Arts, Chulalongkorn University. (in Thai)
Thepkumpanat, A. (2005). Cultural : Meaning, Concept and Issues related : Research Report. Bangkok : Office of the National Culture Commission, Ministry of Culture. (in Thai)