Published: 29-12-2022

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บทความวิจัย (Research Article)

Self-Adaptation Strategy of Internet Cafe to Build Up Competitive Advantage in Mueang District, Ubon Ratchathani Province

Kachain Wongyai*, Nara Huttasin

1-17

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The Factors Affecting on the Stock Exchange of Thailand Index: Evidence from the Agro & Food Industry

Wiwatwong Bunnun*

18-32

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Marketing Mix Factors Affecting Consumer Purchasing Behavior on Natural Containers in Chiang Rai

Nathamon Supbunto*, Rosarin Johnson , Noparat Techapunratanakul, Mongkonkorn Srivichai

33-53

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Waste Reduction of the Furniture Transport Process by Applying a Digital Lean Concept: A Case Study of the Furniture Shop Business, Sakon Nakhon Province

Kanokphan Suwannapaksin, Panutporn Ruangchoengchum*

54-77

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Factors Affecting User Loyalty of Service Applications Case study of Cleaning Air Conditioners During the COVID-19 Situation

Pimphapatsorn Chullbussapa*, Korbkul Jantarakolica, Soibuppha Sartmool, Supawat Sukhaparamate, Tatre Jantarakolica, Woraphon Wattanatorn

78-95

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The Development of Distribution Channels of Processed Agricultural Products from Local Wisdom of Khlong Khuean Sub-district Chachoengsao Province to Efficiency Retail Business

Oranuch Kitiyajonsakun, Phawinee Matman*, Thatsanawan Tahtsanaphong

96-117

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The Causal Relationship of Electronic Service Quality and Customer Experience to the Customer Satisfaction and Loyalty of Online Fashion Retailers Business

Thanida Suriyawong*, Watchara Wetprasit, Wiwit Suksangaram

118-139

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The Impact of High-Commitment Human Resource Management (HCHRM) on the Turnover Intention of Teachers in Private Universities in China

Zhang Zhaoyan

140-153

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