Vol. 7 No. 1 (2026): January – April 2026

View Vol. 7 No. 1 (2026): January – April 2026

Published: 2026-04-30

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Research Article

Service Quality and Corporate Image Influencing Members Satisfaction in the Savings Cooperative of Thairung Union Car Group

Napat Dejsakdipon, Nuthatai Ounok, Narumol Soonsawad

1-28
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Effects of the Service Marketing Mix and Customer Satisfaction on Customer Loyalty: A Case Study of Accounting Firms in Phuket Province

Kulisara Boonwanno, Pichet Prommai

29-51
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Water Demand and Economic Efficiency: An Input-Output Approach for Thailand's Northern and Northeastern River Basins Using 2010 Base-Year Data

Panisa Vishuphong, Supawat Sukhaparamate, Sarun Pravitrangul

52-77
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The Impact of Depositary Receipts Listing in the Stock Exchange of Thailand on Abnormal Returns of Underlying Securities of Vietnam and Singapore

Pannarat Thitirattanapong, Massaporn Cheuathonghua

78-107
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The Influence of Trade Policy Uncertainty, U.S. Political Cycles, the CBOE Volatility Index, and Macroeconomic Factors on the Total Return Indices in ASEAN Stock Markets

Chayamon Prompitak, Massaporn Cheuathonghua

108-140
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Academic Articles

Developing the SCF–5C Integrative Conceptual Framework for Marketing Innovation in the Transitional Era: A Conceptual Synthesis of Related Literature

Kittiya Kajontraidech, Manus Sawasdee, Supaporn Taoburee, Kanokphat Khiaongoen, Preecha Khammadee, Pattarapon Chummee

141-152
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