Journal of Innovation in Business, Management, and Social Sciences

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Vol. 7 No. 2 (2026): May - August 2026

View Vol. 7 No. 2 (2026): May - August 2026

Published: 2026-08-31

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Research Article

Carbon Credit, Clean Energy Transition, Uncertainty, and Energy Sector Stock Performance: Evidence from Thailand and the United States Massaporn Cheuathonghua

Massaporn Cheuathonghua

1-21
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Temperature Anomaly, Investor Attention, and Stock Market Returns: Evidence from the Stock Exchange of Thailand and Ho Chi Minh Stock Exchange Massaporn Cheuathonghua

Massaporn Cheuathonghua

22-44
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Guidelines for Developing Public Participation in Sustainable Community Management: A Case Study of Ban Nong Sang, Aranyaprathet District, Sa Kaeo Province

Chompoonuch Hunnak

45-65
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The Use of Accounting Information for Tourism Business Management in Surat Thani Province

Arunya Jinachan, Walaiporn Nuansaard

66-81
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The Impact of Food Consumption Value and Storytelling Marketing on Healthy Food Purchase Intention among Working-Age Consumers

Sopita Panggate, Chonlada Sajjanit

82-105
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Influence of Health-Conscious Advertising Value and the Perceived Overall Value of User-Generated Content on Consumers’ Purchase Intention toward Health Smoothies in Bangkok

Warisara Assawathanida, Chonlada Sajjanit

106-129
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Marketing Communication Influencing the Purchase Decision of “Yai Thanom” Marinated Fish with Roasted Rice

Sutikan Kaewkongbon, Pornprasert Thipsawet, Supatra Khumhaeng

130-148
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Academic Articles

Guidelines for Promoting Knowledge and Skills in Elderly Care: A Comparative Analysis Between International Standards and the Local Context of Thailand

Kamonwan Kittiudomrat, Ekkaphon Wongsaree, Chalermphorn Worraphantakit, Phanwadee Kittiudomrat, Wanida Hancharoen, Haris Annannab

149-168
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ISSN (online) :2672-9601