IMPLEMENTATION OF THE CAUSAL MODEL OF BUSINESS PERFORMANCE OF COMMUNITY ENTERPRISES PRODUCING PROCESSED AGRICULTURAL PRODUCTS IN THE THREE SOUTHERN BORDER PROVINCES

Abstract

The objective of this study is to implement the model of causal relationship between the business performances of community enterprises producing processed agricultural products in the three southern border provinces. The research design is a quasi-experiment that involves collecting data through interviews and conducting development practices with 4 members of a selected community enterprise and conducting surveys with 100 consumers. The results of the study show that the members of the selected community enterprise producing processed agricultural products improved their entrepreneurial skills, especially in the area of innovation, and their business management skills, especially in the areas of financial planning and accounting, production efficiency, product development, marketing and distribution, as they improved their business according to the given model. In addition, members can share their knowledge within the group and set guidelines for creating incentives. As a result, business performance has improved in various areas, including finance, customers, internal processes and learning and growth. However, the members of the group should continuously improve their entrepreneurial and business management skills to adapt to the changing business environment.