Thai Interdisciplinary and Sustainability Review

AN INTEGRATED MANAGEMENT MODEL FOR SUSTAINABLE RESERVOIR TOURISM IN UPPER NORTHERN THAILAND

2025-09-30T13:11:46+07:00

This research aimed to develop an integrated management model for sustainable reservoir tourism in Upper Northern Thailand, examining the roles of attraction image, information technology (IT), tourism innovation, and community participation. A mixed-methods approach was employed, involving surveys of 400 tourists and in-depth interviews with 15 key stakeholders. Findings revealed that the image of tourist attraction management had the most direct and significant influence on sustainable tourism goals, with community participation and IT also being highly important. Qualitative data emphasized the need for environmental preservation, the adoption of digital technology, and fostering community engagement. Based on these results, the study proposes the MCSP Model for sustainable reservoir tourism. This integrated model comprises four key components: Management Structure (for coordination), Collaborative Management (for shared governance), Sustainable Tourism Goals (as strategic aims), and Policy & Regulation (for guidance). The MCSP Model offers a comprehensive, actionable framework to promote resilient, community-led, and environmentally conscious reservoir tourism, thereby contributing to the region's long-term benefits.

STRATEGIC COMMUNICATION PLAN FOR ENHANCING CREATIVE TOURISM POTENTIAL IN CHANTHABURI PROVINCE

2025-08-14T11:55:46+07:00

This mixed-methods research aims to develop a strategic communication plan to enhance the creative tourism potential of Chanthaburi Province, Thailand. Qualitative data were gathered through in-depth interviews with 31 key stakeholders, including government officials, academics, private-sector representatives, and local community leaders, as well as comprehensive document analysis. Quantitative data were collected via surveys from 400 Thai tourists. The findings highlight an overwhelming tourist demand for authentic, distinctive, and immersive community-based learning activities. Consequently, the study identified six core developmental areas, leading to a robust communication plan encompassing five strategic dimensions: establishing participatory management networks, adding value to natural and cultural resources, innovating modern marketing approaches, integrating regional tourism linkages, and enforcing stringent safety standards. This proposed communication framework offers a highly adaptable, actionable roadmap for policymakers and local communities. By leveraging integrated marketing communications and specific destination branding, the implemented plan effectively promotes sustainable economic growth, preserves indigenous cultural heritage, and successfully elevates Chanthaburi as a premier, world-class destination for high-value creative tourism experiences.

STRATEGIC POLICY AND ENVIRONMENTAL MANAGEMENT FOR DRIVING GREEN ROAD CONSTRUCTION IN THAILAND

2025-10-05T23:29:34+07:00

This documentary research examines the opportunities and challenges of implementing green road construction in Thailand to achieve sustainable development. Addressing the severe environmental impacts of conventional road building, specifically PM2.5 and PM10 air pollution, the study employs Porter’s Five Forces and PESTLE analysis to evaluate strategic industry dynamics and macroeconomic policy contexts. The findings reveal that while national bio-circular-green economic policies, increasing public environmental awareness, and technological advancements provide substantial opportunities for green infrastructure, critical barriers remain. These challenges include stringent budget limitations, insufficient technological readiness, human resource constraints, and inconsistent regulatory enforcement. To overcome these systemic obstacles, this study proposes an integrated, proactive policy framework. This comprehensive approach emphasizes synergistic stakeholder collaboration, continuous monitoring of environmental impacts, and the systematic integration of innovative construction technologies. Ultimately, this strategic roadmap provides actionable insights for policymakers and industry practitioners to mitigate structural constraints, foster sustainable economic growth, and elevate Thailand’s green public infrastructure to meet international environmental standards.

SUSTAINABLE MANAGEMENT MODEL FOR DEVELOPING TEACHERS' INFORMATION TECHNOLOGY SKILLS IN BANGKOK

2025-11-23T14:09:54+07:00

This mixed-methods study examines current conditions, obstacles, and proficiency levels in teachers' information technology (IT) skills to propose a sustainable management model for developing these competencies in Bangkok Metropolitan Administration schools. Qualitative data from semi-structured interviews with nine school administrators were integrated with quantitative data from 192 teachers surveyed via a high-reliability questionnaire. The findings indicate that while teachers possess a high overall IT skill level, primarily driven by a positive attitude and a strong desire for development, significant challenges remain. These challenges include age-related skill gaps, limited technological resources, and an absence of systematic post-training evaluations. Consequently, the newly developed management model proposes four crucial steps: assessing individual training needs before course design, conducting hands-on workshops using adequate modern equipment, providing dedicated mentoring for teachers with limited technological proficiency, and implementing concrete post-training evaluation and follow-up systems. This robust framework effectively supports continuous educational digital transformation processes and fosters sustainable IT competencies among school personnel, ultimately enhancing overall teaching quality.

SUSTAINABLE GRAPHENE-COATED HEMP FIBER ARMORED TROUSERS FOR FORESTRY PATROL OFFICERS' SAFETY

2025-11-13T08:51:04+07:00

This mixed-methods research developed and evaluated sustainable lightweight armored trousers using graphene-coated hemp fiber to enhance the safety of forestry and national park officers in Thailand. The study addressed the severe risks officers face from illegal homemade firearms during field patrols. The prototype armor plates were fabricated by compressing hemp fabric coated with graphene powder using a hydraulic press. Ballistic testing with a 12-gauge shotgun at a six-meter distance demonstrated that the composite material successfully prevented pellet penetration, proving its high protective efficacy. Subsequently, the armored trousers were field-tested by a sample group of 100 forestry and national park officers. Quantitative survey results, based on the Technology Acceptance Model, revealed a very high level of user satisfaction, particularly regarding convenience, durability, and perceived safety during operations. Furthermore, statistical analysis indicated a positive correlation between the officers' age and educational level with their overall acceptance of the innovation. This sustainable protective gear offers a viable, field-ready solution to significantly reduce operational casualties while promoting the utilization of natural agricultural resources.

DIGITAL ACCOUNTING SKILLS AND STRATEGIC PARTICIPATION DRIVING SUSTAINABLE CAREER SUCCESS

2026-01-05T15:32:29+07:00

This mixed-methods study investigates the causal mechanisms linking digital-era professional accounting skills to the sustainable career success of Thai accountants. Employing an Explanatory Sequential Design, quantitative data were gathered from 400 practitioners in Quality Accounting Firms and analyzed using Structural Equation Modeling (SEM). Subsequent qualitative data from 10 key informants were evaluated via content analysis. The empirical results demonstrate that digital and data analytics skills, personal attributes, strategic communication, and problem-solving capacities significantly, yet indirectly, influence career success. Crucially, this relationship is fully mediated by the practical application of these skills in the workplace and by accountants' active participation in organizational decision-making. Qualitative insights further validate these findings, highlighting a vital paradigm shift from traditional technical roles to strategic business partnerships. Ultimately, the study proposes a comprehensive strategic framework designed for accounting firms to cultivate these multifaceted competencies. By integrating advanced technology use with ethical integrity and continuous learning, this framework ensures that Thai accountants can adapt effectively, create organizational value, and achieve long-term professional success in the rapidly evolving digital economy.

ASSESSING TELEHEALTH SERVICE READINESS FOR ELDERLY CARE IN NAKHON RATCHASIMA

2025-12-15T14:35:26+07:00

This survey research investigates the readiness and current status of telehealth services across nineteen sub-districts in Mueang District, Nakhon Ratchasima Province, focusing on perspectives from both medical personnel and elderly residents. A purposive sample of thirty-eight participants, equally divided between healthcare providers and elderly individuals, completed structured questionnaires. The findings reveal a significant service gap: over half of medical personnel have not implemented telehealth, citing critical shortages of essential equipment and comprehensive digital training. Conversely, the elderly participants demonstrate high capabilities in independent living and basic mobile phone usage, though their computer literacy remains moderate. Crucially, while older adults express strong expectations for continuous, convenient access to healthcare via telehealth, they voice substantial concerns about the security of their personal medical data and the clarity of remote communication. These insights underscore the urgent necessity for a multifaceted development strategy. Effective and sustainable telehealth expansion requires robust infrastructure investments, targeted capacity-building for medical staff, enhanced digital literacy programs tailored for seniors, and stringent data security protocols to adequately support the region's aging population.

ENHANCING SUPPLY CHAIN MANAGEMENT AND ECONOMIC RETURNS OF YALA'S SATO SADED-NUM BUSINESS

2025-11-13T08:40:23+07:00

This study comprehensively investigates the economic returns and supply chain management practices of the Sato Saded-Num agribusiness in Yala Province, while systematically developing practical action plans through business scenario simulation. Employing a purposive sampling approach, empirical data were collected from 22 key stakeholders, including farmers, local collectors, and processors across five districts. The robust methodology integrated economic return recording forms, detailed supply chain interviews, and interactive simulation workshops, which were analyzed utilizing content analysis, heat maps, and value chain calculations. The findings demonstrate that a maximum fresh pod purchase price of five baht ensures optimal profitability, yielding net profits up to 3,306.25 baht for processed seeds. Crucially, even the highly profitable entrepreneurs currently lack systematic supply chain collaboration, particularly regarding joint problem-solving. Following the scenario simulation training, participating stakeholders in Thanto and Yaha districts successfully initiated concrete supply chain improvements. Ultimately, this research highlights that establishing strategic collaborative networks and equitable benefit-sharing mechanisms are imperative for the long-term sustainability of this local enterprise.

INTERCULTURAL COMMUNICATION AND SERVICE INNOVATION FOR PATIENT LOYALTY IN TOTAL KNEE ARTHROPLASTY

2025-12-14T23:44:25+07:00

This qualitative study explores the synergistic impacts of intercultural health communication, service innovation, and patient satisfaction on fostering sustainable patient loyalty toward Total Knee Arthroplasty (TKA) services in Thai hospitals. Using purposive sampling, empirical data were systematically collected through semi-structured, in-depth interviews with fifteen key informants, comprising five medical experts, five academics, and five post-operative TKA patients. The collected qualitative data were rigorously evaluated using comprehensive content analysis techniques. The findings reveal that effective intercultural health communication, marked by profound empathy and the practical teach-back method, integrated with personalized service innovations like remote monitoring, significantly enhances patient satisfaction. Consequently, these elements drive sustainable patient loyalty, manifested through a willingness for continuous treatment, positive word-of-mouth, and repurchase intentions. Furthermore, the study proposes a four-pillar policy framework encompassing proactive communication, corrective complaint management, preventive staff training, and reactive patient network building. These strategic guidelines empower healthcare providers to cultivate enduring trust and competitive advantage.

INFLUENCE OF SOFT POWER POLICY ON THAI TOURISTS' TRAVEL DECISIONS IN PATHUM THANI

2025-12-04T01:20:50+07:00

This study utilizes a sequential explanatory mixed-methods design to investigate the influence of Soft Power on Thai tourists' travel decisions regarding Pathum Thani Province. The research integrated qualitative netnographic analysis of 290 online reviews with a quantitative survey of 303 domestic tourists, applying consumer purchase decision-making theory. Qualitative findings systematically categorized Pathum Thani's Soft Power into eight distinct dimensions: tourism industry, Thai arts, design, sports, music, books, drama series, and fashion. Subsequent multiple regression analysis revealed that design, the tourism industry, and Thai arts are the most significant primary drivers influencing travel decisions. Furthermore, the tourist decision-making process is highly active, particularly in post-visit experience sharing and pre-visit information seeking. These empirical insights offer strategic recommendations for government cultural agencies and local tourism offices. By prioritizing design, cultural tourism, and Thai arts, regional stakeholders can formulate evidence-based promotional policies to effectively attract tourists and enhance sustainable destination competitiveness within Thailand.

ENHANCING DESIGN THINKING OF PRE-SERVICE PHYSICS TEACHERS THROUGH A STEM-BASED INSTRUCTIONAL MODEL

2026-02-05T15:54:05+07:00

This research aimed to investigate the needs, evaluate the effectiveness, and compare pre-service physics teachers' design thinking competency before and after implementing a STEM-based physics instructional model. Employing an experimental design, the study involved 39 second- and third-year pre-service physics teachers selected through purposive sampling. The research instruments included a 20-item needs assessment, a 50-item design thinking competency test, a 20-item effectiveness evaluation form, and classroom observation protocols. The findings indicated a high-level need among participants for a STEM-based instructional approach emphasizing practical application and innovation. Following the intervention, the students' design thinking competency scores significantly increased from a pre-test average of 13.10 to a post-test average of 35.15 at the .001 statistical level, yielding an exceptionally high effect size of 6.97. Furthermore, the overall effectiveness of the STEM-based model was rated at a high level (mean = 4.36), confirming its suitability for higher education contexts. Ultimately, this pedagogical approach successfully fostered deep analytical thinking, creative problem-solving, and practical engineering skills, proving to be a highly effective strategy for equipping future science educators with essential twenty-first-century competencies.

STRATEGIC MANAGEMENT OF NAKAI-NAM THEUN NATIONAL PARK FOR SUSTAINABLE DEVELOPMENT IN LAO PDR

2025-09-30T13:12:50+07:00

This qualitative study thoroughly analyzes the organizational environment to formulate strategic management guidelines for Nakai-Nam Theun National Park in the Lao People's Democratic Republic. The empirical data were collected through collaborative workshops involving 49 key informants actively engaged in the park's administration, followed by rigorous thematic content analysis. Findings reveal that while the park possesses defined operational approaches, it confronts critical weaknesses, including severe personnel shortages, insufficient budgets, inadequate infrastructure, and outdated administrative methodologies. Furthermore, various political, economic, technological, and environmental factors present both significant opportunities and developmental obstacles. To address these complex challenges, the research proposes five strategic issues: driving integrated government policies, fostering community-based creative tourism, cultivating a data-driven learning organization, enhancing personnel capacity through modern technology, and strengthening regional networks to achieve World Heritage status. Ultimately, these actionable strategies encompass eight management dimensions, providing a vital framework for highly sustainable conservation, targeted resource development, and systematic biodiversity monitoring within this globally significant ecological landscape.

DEVELOPING AN AI-DRIVEN PROTOTYPE CURRICULUM TO ENHANCE SERVICE INNOVATION COMPETENCIES IN HIGHER EDUCATION

2025-10-21T12:03:08+07:00

This study employed an explanatory sequential mixed-methods design to develop a prototype curriculum aimed at enhancing service innovation competencies through Artificial Intelligence for undergraduate students at Kasetsart University in Thailand. During the quantitative phase, data were rigorously collected from 384 students using a highly reliable validated questionnaire. Confirmatory Factor Analysis demonstrated a robust model fit, and Structural Equation Modeling revealed that AI literacy exerted the strongest positive influence on service innovation competencies. Subsequently, the qualitative phase involved in-depth interviews with fifteen key stakeholders, which were evaluated through thematic content analysis. By triangulating these comprehensive findings, a prototype curriculum was successfully structured into four core modules: fundamental AI applications, creative service design, digital data analytics, and experiential project-based learning. Ultimately, this research provides an empirically validated educational model effectively integrating technological proficiency with human-centric innovation. This innovative curriculum strategically prepares future-ready graduates to meet highly dynamic labor market demands and substantially supports Thailand's growing and sustainable service industry.