Vol. 8 No. 2 (2026): May - August 2026

View Vol. 8 No. 2 (2026): May - August 2026

Published: 2026-06-30

Research Articles

COSTS AND RETURNS OF MULBERRY PAPER PEONY PRODUCTION OF THE MULBERRY PAPER ENTREPRENEUR GROUP IN BAN THA LO, BO HAEO SUBDISTRICT, MUEANG DISTRICT, LAMPANG PROVINCE

Anongwan Upradit, Jiranun Buppunhasamai, Hai Long

1-11
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STRATEGIC DRIVING OF THE THAI MICE AND HOSPITALITY INDUSTRY TOWARD GLOBAL SUSTAINABILITY STANDARD ISO 20121:2024: INTEGRATING GREEN DYNAMIC CAPABILITIES AND DYNAMIC ECONOMIC STRUCTURES

Panchamaphorn Tamnanwan

12-26
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ALGORITHMIC AFFECTIVE REGIMES AND PUBLIC OPINION GOVERNANCE ON DOUYIN: EVIDENCE FROM CHINA’S SHORT-VIDEO PLATFORM ECOLOGY

Meng Yuan, Narong Anurak

27-45
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EMOTION, COMMUNITY, AND TECHNOLOGY: HOW FANDOM CULTURE SHAPES CHINESE UNIVERSITY STUDENTS’ CONSUMPTION ATTITUDES

Xi Ning, Narong Anurak

46-66
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SERVICES MARKETING STRATEGIES AND THE DRAGON MODEL FOR SUSTAINABLY TRANSFORMING CULTURAL CAPITAL INTO SOFT POWER: INTEGRATING ARTIFICIAL INTELLIGENCE IN GASTRONOMY TOURISM IN YAOWARAT DISTRICT

Suwimol Chanthothai

67-83
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THE INFLUENCE OF INFLUENCER CREDIBILITY ON ONLINE PURCHASE DECISIONS OF GENERATION Y CONSUMERS

Tantawan Huadchai, Nonlapan Poonpon, Piyaporn Chucheep

84-103
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Book Review

คิดน้อยลงบ้างก็ดีนะ : Stop Overthinking

บูรยา จันทะคุณ

104-106
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