COVER

CONTENT

EDITORIAL

Measuring Customer Loyalty for Airline Business

1-24

The Effect of Customer Relationship Management and Corporate Image Toward Customer Loyalty Commercial Bank Customers Muang District, Surat Thani Province

25-49

Consumer's Behavior in Pesticide - Free Vegetable and Produce Consumption in Suratthani Province

50-77

Marketing Mix Factors Influencing Consumer Behavior Of Fruit Juice “Doi Kham” In Bangkok

78-96

A Study and Development of Forecasting Model for The Suitability Characteristics on The Applying Major Selection by Using Data Mining Techniques

135-152

The Relationship between Happiness and Work Performance of Production Operators of Suretex Company Limited

97-117

The Relationship Between Organizational Citizenship Behavior And Quality of Work Life of Employees Narcotics Control Office Region 8 Suratthani Provice

118-134

Economic Benefits of Community-Based Tourism’s Management: A Case Study of Ban Bua, Muang District Phayao

153-174

An Economics Valuation of Recreational Benefits of Coral Reef at Mu Kho Ang Thong National Park, Surat Thani Province

175-201

Recommendations for authors

Peer Reviews