Published: 2022-06-30

Articles

A Survey of Marketing Communications in Video Clips of Gamers on YouTube in Thailand

Worawan Ongkrutraksa

1 - 15

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Purchasing Determinants of Products for Pre-School Children of Generation Y Mothers

Kanasawan Asavachongruk ; Saravudh Anantachart

16-29

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Lifestyle, Media Exposure, and Online Purchasing Behavior of Working-Age Female Consumers

Natchanida Watcharin, Saravudh Anantachart

30-52

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Health Belief Model of the Retirees and Reducing Sodium Intake Campaign

Wanwisa Wechprasith, Teerada Chongkolrattanaporn

53-71

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Influencing of Advertising to Buying Behaviours Keracosmetic Cosmetic in Body Lotion on Instagram of Consumers

Kanyanee Kulkanok, Somchai Lekcharoen

72-92

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A Comparison of the Self-Regulatory Organizations in Successful Countries

Nichakhun Tuwaphalangkun, Bu-nga Chaisuwan

93-110

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Influence of Technology Acceptance and Use, Satisfaction and Engagement on Intention to Continue Use through Online Application for Shopping

Pannathadh Chomchark

111-129

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Effects Of The Marketing Mix On Customer Loyalty Towards The Korean Music Entertainment Industry

Busareeya Natchakorn

130-153

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