Published: 2024-12-27

Articles

Confirmatory Factor Analysis for Media Literacy about Financial Literacy that Affects Savings of Working Age Group in Chanthaburi Province

Paradee Phuengsamran, Suttinun Sotwitee

1-21

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Creative Community Projects: A Case Study of “Sala Ya Chai” and the Application of Public Art Principles in Driving Community Engagement in the Context of the COVID-19 Pandemic.

Pawinee Boonserm

22-33

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Developing Public Relations Media for Community-Based Tourism via Participatory Communication of Rim Klong Prawet Fang Nuea Community, Prawet Sub-district, Prawet District, Bangkok

Worawudh Phakdiburut

34-53

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The Influence of Negative Brand Publicity Perception on Negative Behaviors of Thai Generation Z Consumers

Suttanipa Srisai

54-75

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Factors Predicting Impulse Purchasing Behavior on e-commerce Platform in Thailand

Kidtiyaporn Longon

76-94

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The Important of Green Advertising on Green Image, Green Trust and Green Loyalty in Restaurant Business

Chanchai Meathawiroon, Sudarat Kliangsa-Art

95-110

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