Published: 2025-06-30

Articles

An Exploratory Factor Analysis of Virtual Event Marketing Communication

Jinsiree Palakawongsa Na Ayudhya, Saravudh Anantachart

1-29

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Themes, Signification and Perception of Gratitude in Online Advertising

Natchuda Wijitjammaree

30-47

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Causal Factors Affecting Generation X Consumers' Purchase Intention Towards Plant-Based Food

Worawan Ongkrutraksa

48-67

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View of Communicate Channel among University Student to Beauty Influencers Affecting towards Facial Cosmetics Purchasing Decision

Pajera Namkhet, Nilawan Upakdee, Athagran Nakham

68-84

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How Consumers Respond to Endorser in Fashion Advertising and Types of Instagram Accounts

Nattharinee Rinsirikul, Saravudh Anantachart

85-105

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The Perception of Community Identity and Strategic Public Relations for Tourism Promotion in Ban Rai District, Uthai Thani Province

Jutiporn Prinyokul

106-127

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