Development of an Information System to Promote Community Tourism in Phetchabun Province

Abstract

This research aimed to: 1) study and gather information about tourist attractions and related knowledge in communities of Phetchabun Province, 2) investigate the demand for information technology to access community tourist attractions, and 3) develop and evaluate user satisfaction with an information system to promote tourism in Phetchabun Province. The research was conducted in three phases: data collection, system design and development, and user satisfaction evaluation. The sample for data collection consisted of 20 community tourism experts and local sages with at least 10 years of experience in Phetchabun tourist attractions, selected using snowball sampling. The sample for studying information technology demand consisted of 384 tourists, calculated using Cochran's formula and selected through convenience sampling. Data were collected using in-depth interviews and questionnaires. Qualitative data were analyzed using content analysis, while quantitative data were analyzed using mean and standard deviation. The analysis results were used to design and develop the information system using PHP, JavaScript, jQuery, and CSS. The findings revealed that the developed information system can efficiently manage information about tourist attractions, tourism activities, and community products. The system provides a user-friendly interface with stable performance, receiving positive feedback from both tourists and tourism experts. Overall user satisfaction was rated at a high level, with system responsiveness receiving the highest satisfaction score and system customization capability receiving the lowest. The information system can serve as an effective tool for promoting community tourism and improving access to tourist attraction information in Phetchabun Province.