The Influence of Innovative Organizations on Business Performance of Small and Medium-Sized Enterprises (SMEs) in Thailand’s Accommodation Service Sector

Authors

  • Poonsawat Kaewkaitsakul Innovative Aviation Business Management of College of Innovative Management of Valaya Along Korn Rajabhat University Under the Royal Patronage
  • Amonlux Shounchupon Innovative Aviation Business Management of College of Innovative Management of Valaya Along Korn Rajabhat University Under the Royal Patronage
  • Sirinada Kleesunthron Innovative Aviation Business Management of College of Innovative Management of Valaya Along Korn Rajabhat University Under the Royal Patronage
  • Kanyarat Teerathanachaiyakun Innovative Aviation Business Management of College of Innovative Management of Valaya Along Korn Rajabhat University Under the Royal Patronage

DOI:

https://doi.org/10.14456/ajmt.2025.8

Keywords:

Business Performance, Innovative Organization, Accommodation Service Sector, Small and Medium - Sized Enterprises (SMEs)

Abstract

The purpose of this research is to study the influence of innovative organizations on the business performance of small and medium-sized enterprises (SMEs) in Thailand’s accommodation service sector. The participants of this study were 400 SME entrepreneurs in the accommodation service sector who are members of the Association of Small and Medium Enterprises. The study employed a purposive sampling technique to recruit 400 SME entrepreneurs who are members of the Association of Small and Medium Enterprises. Data were analyzed using descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics (multiple regression analysis). The findings revealed that innovative organizations have a significant influence on the business performance of SMEs in Thailand’s accommodation service sector, with the impact being at a high level (statistical significance at the 0.05 level).

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Published

2025-04-30

How to Cite

Kaewkaitsakul, P., Shounchupon, A., Kleesunthron, S., & Teerathanachaiyakun, K. (2025). The Influence of Innovative Organizations on Business Performance of Small and Medium-Sized Enterprises (SMEs) in Thailand’s Accommodation Service Sector. Academic Journal of Management Technology, 6(1), 109–122. https://doi.org/10.14456/ajmt.2025.8

Issue

Vol. 6 No. 1 (2025): January - April

Section

Research Article

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Copyright (c) 2025 Faculty of Management Technology, Rajamangala University of Technology Isan Surin Campus

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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของคณะเทคโนโลยีการจัดการ มหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน วิทยาเขตสุรินทร์

ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้ เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับคณะเทคโนโลยีการจัดการ มหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน วิทยาเขตสุรินทร์ และคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว