The Impact of Accounting Innovation on the Sustainable Success of the Listed Companies on the Stock Exchange of Thailand
DOI:
https://doi.org/10.14456/ajmt.2024.14Keywords:
Sustainable Succes, Accounting Innovations, Companies Listed on Stock Exchange of ThailandAbstract
The objectives of this research were to investigate the impact and compare accounting innovations on the sustainable success of the companies listed on the Stock Exchange of Thailand (SET), classified by business characteristics. Data were collected through a questionnaire distributed to 172 accounting executives of the companies listed on SET. The statistical methods used for data analysis included multiple correlation analysis and multiple regression analysis. Accounting innovation was defined as an independent variable having a relationship with and impact on the sustainable success of the listed compnaies. The research findings revealed that accounting innovations in the areas of dynamic driving of accounting information systems, financial information effectiveness, and risk management and internal control had positive relationships and impacts on the sustainable success of companies listed on the Stock Exchange of Thailand. Conversely, accounting innovation in technology integration was found to have a significant negative impact. Therefore, accounting executives of companies listed on the Stock Exchange of Thailand should prioritize accounting innovations, using this information to develop and improve accounting innovations and as a guide for applying new innovations to gain competitive advantages. This approach can help improve the operational efficiency of companies listed on the Stock Exchange of Thailand, enabling them to achieve organizational objectives and attain sustainable success.
References
Aaker, D. A., Kumar, V., Day, G. S., & Leone, R. P. (2011). Marketing research, 10. Aufl. John Wiley & Sons Ltd.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
Srisaard, B. (2011). Basic research (7th ed.). Children’s club.
Baotham, S. (2015). Accounting research. Triple Education.
Bock, L. (2015). Work rules!: Insights from inside Google that will transform how you live and lead. Hodder & Stoughton.
Chiaranai, C., Chularee, S., & Srithongluang, S. (2018). Older people living with chronic illness. Geriatric Nursing, 39(5), 513-520.
Choengram, O., Taewchoho, T., Hemmarat, C., Chiangnar, S. Poowadin, P. & Waiyawout, K. (2023). Navigating Risk management in modern organizations: The impact of transformative digital technology. Academic Journal of Management Technology, 4(2), 239-250.
Department of Business Development. (2019). Keeping up with the new dimension of accounting in the digital age, Department of Business Development Accelerating the strengthening of accounting office business operators...accepting change (Issue 51). https://www.dbd.go.th/news_view.php?nid=469414025
Dorf R. C., & Byers T. H. (2008), New Technology Ventures (2th ed.). McGraw-Hill.
Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: what are they?. Strategic Management Journal, 21(10‐11), 1105-1121.
Hair, J.F., Black, W.C.& Erson, R.E. (2006). Multivariate Data Analysis (6th ed.). Pearson.
Jantasopa, J. (2016). The impact of morality in the accounting profession on the work success of hospital accountants under the Ministry of Public Health in the northeastern region [Unpublished Master’s thesis]. Maha Sarakham University.
International Business Machines. (2023). Artificial intelligence (AI) solutions. https://www.ibm.com/artificial-intelligence?lnk=flathl
Katasila, K. (2021). The competence of accountants can affect the successful performance of the accounting information system operation of the SME entrepreneurs in the service sector of the Bangkok area [Unpublished Doctoral dissertation]. Sripatum University.
Lertpiromsuk, S., Sudhikiat, S., Aramrattana, O., & Kijrungrojjarean, P. (2024). The influence of accounting learning organization on the quality of financial report through the application of accounting innovation of bookkeepers in Bangkok. Journal of Humanities and Social Sciences Thonburi University, 18(1), 190-202.
Lertsahaphan. W., & Laonamtha. U. (2020). Effect of electronic accounting information systems on accounting best practice of electrical and electronics businesses in Thailand [Unpublished Master’s thesis]. Maha Sarakham University.
Mahoran, J., Petchchedchoo, P., Kumsuprom, S., & Vilalai, P. (2022). Factors affecting the success of information technology adoption in accounting professions. Suthiparithat Journal, 36(1), 80-100.
Marcus, M. L. (2015). Accessing vs sourcing knowledge: A comparative study of R&D internationalization between emerging and advanced economy firms. Journal of International Business Studies, 46(1), 63-86.
McKinsey. (2024). A survey of modern AI. https://www.normthing.com/2024/03/12/ai-gen-survey
Meekrut, P. (2024). Knowledge Management of organization in the digital age. Journal of Interdisciplinary Social Development, 2(2), 45-68.
Mitrapanont, K., & Laohavichien, T. (2019). Effect of corporate governance quality and the internal audit function quality on enterprise risk management effectiveness. Journal of Federation of Accounting Professions, 15(46), 5-26.
Phinit, S & Sukwatanasinit, K. (2018). The effectiveness of managerial accounting information affecting competitiveness and profitability of business. Journal of Multidisciplinary in Social Sciences, 14(3), 21-43.
Pungboonpanich, P., & Nakyam, N. (2022). The effect of digital accounting on the quality of financial reports. Suranaree Journal of Social Science, 16(1), 26-43.
Prajakjit, P. (2022). Causal factors of accounting information systems influencing the quality of financial reports of small and medium enterprises in Bangkok [Unpublished Doctoral dissertation]. Sripatum University.
Quinn, R. E., & Rohrbaugh, J. (1983). A spatial model of effectiveness criteria: Towards a competing values approach to organizational analysis. Management Science, 29(3), 363-377.
Rahab. (2012). Innovativeness model of small and medium enterprises based on market orientation and learning orientation: Testing moderating effect of business operation mode. Procedia Economics and Finance, 4, (2012), 97-109
Rummasint, N., Srisuwannapa, C., & Rojniruttikul, N. (2014). Learning organization factors affecting innovation management in Thai Summit Automotive Co., Ltd., (Eds.) In proceedings of annual (pp. 15-16). Tokyo Business Research Conference.
Rapeepisan, W. (2011). Human resource management (3rd ed.). Bangkok. Fine Handicrafts.
Ratanasongtham, W. (2021). Casual factors of modern accountant’s professional quotients influencing accounting practice efficiency and sustainable accounting success of accountants in companies listed on the stock exchange of Thailand. Modern Management Journal, 19(2), 64-81.
Saenubon, N. (2019). Influences of accounting innovation and competitive advantage on investors’ decision of listed companies in Thailand. Journal of Management Science, Ubon Ratchathani University, 8(16), 52-70.
Samakketkarnpol, S., & Petchchedchoo, P. (2018). The relationship between corporate governance mechanisms and management fraud of the companies listed in the stock exchange of Thailand. Suthiparithat, 32(101), 92-109.
Sawang, P., Charoenwiriyakul, C., & Somjai, S. (2022). Administrative effectiveness of administrators of Don Tum subdistrict administration organization, Nakhon Pathom province. The Journal of Development Administration Research, 12(1), 44-56.
Seangarvut, P., Prakobsaeng, P., & Kumsuprom, S. (2020). Corporate governance, firm performance and market value: Listed firms in thailand (mai). Suthiparithat, 34(109), 1-16.
Scott, J. H. (1977). Bankruptcy, secured debt, and optimal capital structure. The Journal of Finance, 32(1), 1-19.
Souza, L. A. & Da Silva MJPBM, F. T. (2017). The acceptance of information technology by the accounting area. Sistemas and Gestao, 12(4), 516-524.
Techatanaset, P. (2021). Model of the relationship between the competence of the chief executive officer, the quality of internal control and the quality of financial reports that affects the financial effectiveness of companies listed on the stock exchange of Thailand [Unpublished Doctoral dissertation]. Sripatum University.
Teerathanachaiyakun, K. & Teerachaipat, C. (2024). Factors influencing innovation small and medium-sized enterprises (SMEs) in the service sector, hotel accommodation type, in Thailand. Academic Journal of Management Technology, 5(1), 59-70.
Thuan, P. Q. et al. (2022). The determinants of the usage of accounting information systems toward operational efficiency in industrial revolution 4.0: Evidence from an emerging economy. Economies, 10(4), 83-101.
The Securities and Exchange Commission. (2023). Acts and Royal Decrees. https://www.sec.or.th/TH/Pages/LawandRegulations/ActandRoyalEnactment.aspx
The Comptroller General’s Department. (2023). 130 years of determination The Comptroller General’s Department launches “CGD Application” to elevate the organization to digital. Develop work with innovation Create sustainable economic and social stability. https://www.cgd.go.th/cs/internet/internet
Varzaru, A. A. (2022). Assessing artificial intelligence technology acceptance in managerial accounting. Electronics, 11(14), 2256.
Worakham, P. (2017). Educational Research (9th ed.). Maha Sarakham. Taksila.
Yuchtman, E., & Seashore, S. E. (1967). A system resource approach to organizational effectiveness. American Sociological Review, 32(6), 891-903.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Faculty of Management Technology, Rajamangala University of Technology Isan Surin Campus
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของคณะเทคโนโลยีการจัดการ มหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน วิทยาเขตสุรินทร์
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้ เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับคณะเทคโนโลยีการจัดการ มหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน วิทยาเขตสุรินทร์ และคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
