The Development and Creation of Marketing Channels for Community Products in Thamo Sub - District, Prasat District, Surin Province, to Promote Economic and Social Revitalization Following the COVID - 19 Pandemic
DOI:
https://doi.org/10.14456/ajmt.2024.13Keywords:
The Development of Marketing Channels, Community Products, Community Economy, The economy and society after COVID-19Abstract
This study focused on the development and creation of marketing channels for community products in Thamo Sub-district, Prasat District, Surin Province, to promote economic and social revitalization following the COVID - 19 pandemic. The research was conducted as part of a broader initiative utilizing the Bio-Circular-Green (BCG) economic model to support communities affected by the COVID - 19 crisis. The research objectives were twofold: 1) to develop community products in Thamo Sub-district, Prasat District, Surin Province, and 2) to create marketing channels for these community products. The study involved 80 residents of Thamo Sub-district as participants.The research yielded two main results. First, two types of community products were developed: charcoal briquettes and odor - absorbing charcoal, serving as cooking fuel and odor absorbers respectively. Second, two marketing channels were established: offline marketing through community agricultural product markets in Mueang District, Surin Province, and online marketing via Facebook pages and the TikTok application entitled “U2T For BCG, Thamo Sub-district, Prasat District, Surin Province”. The development of community products and establishment of marketing channels effectively utilized local resources, generated income, and created efficient links between internal and external markets. This approach enabled appropriate customer engagement and response, fostering the community’s economic resilience and contributing to economic and social revitalization following the COVID - 19 pandemic.
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