Factors Influencing Innovation Small and Medium - Sized Enterprises (SMEs) in the Service Sector, Hotel Accommodation Type, in Thailand
DOI:
https://doi.org/10.14456/ajmt.2024.5Keywords:
Small and Medium - sized Enterprises, Service Sector : accommodation , Innovative OrganizationAbstract
The objective of this research is to study the Factors Influencing Innovation Small and Medium-sized Enterprises (SMEs) in the Service Sector, Hotel Accommodation Type, in Thailand. The researcher selected a sample consisting of Thai medium and small-sized hotel businesses, categorized as hotels, resorts, suites, guesthouses in cultural rural areas, various short-stay accommodation activities not categorized elsewhere, camping accommodations, mobile parking accommodations, and other types of accommodation services not categorized elsewhere, totaling 400 participants. The data were collected through questionnaires and were analyzed using statistical software for research, with a predetermined significance level of 0.05. Statistical analysis methods used in this study included frequency and percentage, mean, standard deviation, multiple regression analysis, and significance level set at 0.05 The results of the research found that digital transformation factors Affecting the organization of innovation for small and medium-sized enterprises in the service sector. Type of accommodation of Thailand is at a high level.
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