Published: 31-12-2025

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บทความวิจัย (Research Article)

The Impact of Human Capital Development on the Firm Performance of Thai listed Companies

Thanai Sriersan

1-19

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The Development of a Causal Relationship Model the High-Capability Organization of Dangerous Goods Transport Company by Air in Thailand

Praison Kam-On*, Surapol Buranakul

20-43

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Media, information and Digital Literacy Competencies and Indicators Among Adults in Tourism Communities

Jumphon Nunthasiriphon*, Weerathep Pathumcharoenwattana, Suwithida Charungkiattikul

44-65

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The Influence of Employer Attractiveness on Job Application Intentions Among Generation Z

Apichaya Patkaew, Jul Thanasrivanitchai*

66-92

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The Influence of Innovation and Digital Technology on the Performance of Small and Medium-Sized Enterprises in Chiang Mai Province

Suwanna Ploysri, Anchalee Rakariyatham, Pichaphob Panphae

93-116

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A Structural Equation Model of Supply Chain Efficiency of Elderly Care Businesses during Crisis in Thailand

Bantita Sukcharoen, Sorapol Baranagul

117-140

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Leveraging Influencer Credibility in Green Marketing: The Effect of Environmental Knowledge, Concern, Attitude, and Intention on Green Purchase Behavior via S-O-R Theory

Khatesiree Sripoothorn, Tummatinna Seesupan, Prasittichai Narakorn, Rattana Sittioum

141-165

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The Influence of COVID-19 Fear on Generation Z’s Environmental Lifestyle Behavior: A Mediation Analysis

Alisa Sony, Pornlapas Suwannarat , Nadhakan Shinnaranantan

166-189

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Factors Influencing the Sustainable Growth of the Energy and Utilities Sector in the Stock Exchange of Thailand

Thanapon Wimoonard

190-206

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Comparison of financial sustainability of Rajabhat Universities in Thailand

Wikrant Paukmongkol

207-237

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