This journal is the 2nd issue of 2023. The journal enters its 5th year and has been certified by the Thai Journal Citation Index (TCI) during 2021-2024. To maintain the quality of the journal in accordance with international conditions and criteria. Therefore, opportunities for researchers, academics, faculty, and students to publish academic articles or research articles.

Editorial team Thank you to the author Members and readers who are always interested and trust our journals. And sincerely hope that the selected article will be useful to all readers. The editors would like to thank all experts for their kind reading and advice on how to edit research articles for better academic quality.

Finally, if readers have suggestions to improve this journal to be more complete. The editorial team welcomes you with great pleasure

Published: 2023-12-12

Policy Recommendations for Carbon Footprint Reduction to Enhance Carbon Neutral Tourism in Krabi Province, Thailand

Nuttaprachya Nantavisit, Thiyapa Sathiankomsorakrai, Warit Jawjit, Thanapa Chouykaew

133-148

The Impact of E-commerce Live Streaming Servicescape on Consumers' Impulsive Purchase Intention

Zhou Hui, Siriporn Satchanan, Supattra Chantanasiri , Ariya Phuvakeereevivat

178-192

Enhancing Tourism through Cultural Conservation: A Study of Puen Ancestors Worship Festival in Nakhon Nayok Province, Thailand

Pattama Pasitpakakul, Areewan Hussadin, Supit Boonlab, Sanitdech Jintana, Chaimongkhon Supromin , Manipat Saimek

193-208