Enhancing Tourism through Cultural Conservation: A Study of Puen Ancestors Worship Festival in Nakhon Nayok Province, Thailand
Article Sidebar
Main Article Content
Abstract
This research aimed to evaluate the conservation needs and analyze the conservation process of the Puen ancestors worship festival for tourism promotion in Sai Moon subdistrict, Ongkharak district, Nakhon Nayok province. Utilizing a quantitative approach, the study involved questionnaires completed by 303 local residents and analyzed the data through standard deviation, correlation, and ordinary multiple regression analysis. The findings revealed high conservation needs in organizing activities, public relations, and participation, while wisdom transfer and cultural preservation were at moderate levels. The study also identified a significant demand for facilities and tourist-participatory activities, with public relations showing a lower impact on tourism promotion compared to wisdom transfer. However, the research was limited by its geographical and methodological scope, indicating that the findings should be applied cautiously beyond the studied area. It recommended enhancing local conservation efforts, particularly in public relations and cultural education, and developing sustainable, participatory tourism experiences. The research suggested that future studies should expand to other regions, employ qualitative methods for deeper cultural insights, and assess the long-term impact of tourism on cultural sustainability.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Chaipattanametee, P. (2019). Database system development of Inteiiectuals in wang-pong community Pranburi District, Prachuapkhirikhan Province. RMUTSV Research Journal, 10(2), 263-276.
Chen, H., & Rahman, I. (2017). Cultural tourism: An analysis of engagement, cultural contact, memorable tourism experience and destination loyalty. Tourism Management Perspectives, 26, 153-163. https://doi.org/10.1016/j.tmp.2017.10.006
Cho, E. (2021). Neither Cronbach’s alpha nor McDonald’s omega: A commentary on Sijtsma and Pfadt. Psychometrika, 86(4), 877–886. https://doi.org/10.1007/s11336-021-09801-1
Department of Tourism. Ministry of Tourism and Sports. (2018). Tourism Development Plan 2018-2021. VIP Copy print.
Feng, W., Wang, P. (2020). Research upon the relativity between digital media and tourism. In: Marcus, A., Rosenzweig, E. (eds) design, user experience, and usability. Case studies in public and personal interactive systems. HCII 2020. Lecture Notes in Computer Science, 12202. Springer, Cham. https://doi.org/10.1007/978-3-030-49757-6_43
García‐Díaz, P., Prowse, T., Anderson, D., Lurgi, M., Binny, R., & Cassey, P. (2019). A Concise Guide to Developing and Using Quantitative Models in Conservation Management. Conservation Science and Practice, 1. https://doi.org/10.1111/csp2.11.
Habeck, C., & Brickman, A. (2018). A common statistical misunderstanding in psychology and neuroscience: Do we need normally distributed independent or dependent variables for linear regression to work?. bioRxiv. https://doi.org/10.1101/305946.
Kamlangkuea, M., & Numun, W. (2018). The tenth lunar month rite and its change into invented tradition. Research and Development, Journal Loei Rajabhat University, 14(41), 35-46.
Kinmuenwai, K. (2018). Guidelines for Support Cultural Tourism Destination at Tha Ma-O Community Mueng Distric Lampang Province. Journal of Liberal Arts Maejo University, 6(1), 131-148.
Likert, R. (1932). A Technique for Measurement of Attitudes. Archives of Psychology, 140, 5-55.
Ministry of Tourism and Sports. (2016). Direction of tourism development in Thailand in 10 years: Final Report. Effinity.
Ministry of Tourism and Sports. (2020). Domestic Tourism Statistics classify by region and province. Retrieved March 8, 2021 from https://mots.go.th/more_news_new.php?cid=599.
Phrakhrusiridhammapirat. (2019). Guildlines of recovery and development the Suoddan Ritual at Wat Phra Mahathat Woramaha Vihara. Journal of MCU Nakhondhat, 6(2), 620-641.
Phrasontornkijkoson (Jantarat,Savoy) and others. (2017). An analytical study of the Buddhists’ Kuankhatip ceremony in Thai society. Journal of MCU Social Science Review, 6(2), 543-556.
Prampree, T. (2015). promoting local tradition ram phi fa to enhance tourism potential of members of the Tambon Administration Na Siao, Muang Chaiyaphum Chaiyaphum Province. Journal of Community and Life Quality, 3(1), 29-39.
Putirungroj, A. (2014). Methods to Suppor Conservation and Inheritance of the Local Wisdom of Thai Kites. Academic Services. Journal. Prince of Songkla University, 25(2), 37-46.
Ridho, S., Sriwijaya, P., Paisal, P., Mellita, D., & Roseno, M. (2021). The community participation in tourism sustainability and tourist satisfaction. International Journal of Applied Sciences in Tourism and Events. https://doi.org/10.31940/ijaste.v5i1.2115.
Sansorawisut,P.and others. (2015). Managing Knowledge of local cultural heritage in Uthai Thani Province. Social Sciences Research and Academic Journal. 10(29) 1-18.
Sayeh, S. (2022). Tourist’s segmentation based on culture as their primary motivation. Athens Journal of Tourism. https://doi.org/10.30958/ajt.9-3-4.
Singharak, J. (2018). The guideline for local wisdom conservation in the spirits of weir of the community in Klong Suan Mark Watershed Kamphaeng Pet Province. Phikun Journal, 16(1), 17-29.
Sreejun, C. (2015). Inherit methods of the “Buad Kwai Ha” tradition in Ban Maed Community, Chiang Khwan, Chiang Khwan, Roi Et. Journal of Interdisciplinary Research: Graduate Studies, 4(4), 48-55.
Suwanbandit, W., & Ungpho. R. (2018). Cultural reflection of the custom of Mathupayas Rice making at Wat Mahathat Woramahawihan, Nakhon Si Thammarat Province. Journal of Liberal Arts, Prince of Songkla University. Hat Yai Campus, 9(1), 216-237.
Taherdoost, H. (2016). Validity and reliability of the research instrument; how to test the validation of a questionnaire/survey in a research. International Journal of Academic Research in Management, 5, 28-36.
Udomrat, N. (2015). A study of people’s participation in the conservation of boat almsgiving tradition: a case study of Klong Mon community, Tap Yao sub-district, Lad khabang district, Bangkok. Valaya Alongkorn Research and Development Journal,10(2), 301-310.
Yamane, T. (1967) Statistics: An Introductory Analysis. Harper and Row.