Published: 2026-10-25

Research Articles

Digital Economy Policy and SME Transformation in Thailand: A Critical Analysis of Thailand 4.0 Implementation

Kritchouw Nanthasudsawaeng, Thanakorn Thangruang , Sanya Kenaphoom, Chaimongkol Kositsuriyapan

97-112

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Sustainable Tourism Governance in Thailand: Policy Adaptation and Community-Based Management in the Post-Pandemic Era

Panya Senawiang, Thanyachanok Pawala, Amirhossein Taghipour , Busara Niyomves

113-130

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Articles

From Smart Tourism Encounters to Smart Tourism Experience: A Cognitive–Affective Formation Mechanism for International Tourists in Ethnic Destinations

Mi Chang, Maythawin Polnyotee, Niramol Promnil

143-157

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Trust Infrastructure for BCG Tourism SMEs in Southern Thailand: Digital Credibility, Local Proof, and Sustainable Destination Value

Federico Verri

131-142

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