The Impact of Business Model Innovation on the Performance of Small and Medium-Sized Internet Enterprises in Nanchang City, Jiangxi Province, China

Main Article Content

Ma Xiaoqian
Wanpen Pengsomboon
Siriporn Sajjanand
Buraporn Kumboon


This article aimed (1) To study the factors that affect business model innovation and corporate performance. (2) To study the methods to improve the operational performance of the enterprise and (3) To create a business model innovation development model. The sample for the quantitative research method was 300 of small and medium-sized Internet enterprises in Nanchang City, Jiangxi Province, and conducts a questionnaire survey. They were selected by the Krejcie & Morgan method (1970) with a sample size error of 5% or 0.05. The qualitative research method is in-depth interview. The main subjects are senior managers of small and medium-sized Internet companies, professors engaged in management research in colleges and universities, and experts working in the government for enterprises. A total of 8 people conducted face-to-face interviews.  Analysis data by Descriptive statistics and Content Analysis. The research results were found as follows;

  1. Regarding the influencing factors of business model innovation and corporate performance, the research finds that we can use capability innovation management and management skills as intermediate variables for research. Enterprises can promote enterprise performance by creating and developing a variety of new marketing channels, creativity and business process reengineering, the ability to create additional value for products, and improving technical skills, interpersonal skills and conceptual skills.

  2. In the original conceptual framework, we have a total of 5 assumptions. With the help of the SEM model, the final conclusion is that assumption 2 does not hold. So, the new model can remove assumption 2 and keep other assumptions.

  3. With regard to the innovative development model of enterprises, it is necessary to focus on choosing an efficient business model or a novel business model from the perspective of changes in income model, operation model, technology model, and industrial model.

Article Details

How to Cite
Xiaoqian, M. ., Pengsomboon, W. ., Sajjanand , S. ., & Kumboon, B. . (2023). The Impact of Business Model Innovation on the Performance of Small and Medium-Sized Internet Enterprises in Nanchang City, Jiangxi Province, China. International Journal of Multidisciplinary in Management and Tourism, 7(2), 227–240.
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