Vol. 6 No. 1 (2024): January - June

Research Articles

• Factors influencing the purchasing decision of Assam tea among individuals in Chiang Mai Province

  ladda pinta, Haruethai Asakit

  1-18

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• Satisfaction as Mediator Variable Linking Service Quality to Customer Loyalty in Animal Hospital in Rangsit Municipality, Pathum Thani Province

  Siriphon Phengthi, Sumalee Ramanust

  19-34

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• Promoting Knowledge in Basic Principles of Ethics for Accounting Professionals Case Study: Bachelor's Degree Student in Accounting Rajamangala University of Technology Lanna Tak

  Yuparat Chunkeaw, Yopharat Impitak

  35-48

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• Management of the Robster farming industry in Nakhon Pathom Province

  Weerachet Mangwaen, Sirion Sonong, Nipawan Poojom, Wannee Sutthachaidee, Kulnipa Poobt

  49-66

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• Digital Logistics the Key to Success in the Retail Industry

  Saran Phinijphara, Kritsana Lakkhongkha

  67-92

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• A study of the results of Using Board Games for teaching and learning an Introduction to Accounting-on-Accounting Equation: A Case Study of Accounting Students of Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna Tak

  Anothai Polpanumas, Thunwarin tasao

  93-100

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• Re-purchasing tourists’ development guidelines under the context of VUCA world for the persistence of the wellness tourism business in Prachinburi province

  Watcharaporn Julatha, Supisa Phumdej, Patthamon Intasuwan

  101-122

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• Learning Expectation, Perceived Organizational Support and Organizational Commitment among Students Majoring in Human Resource Management

  Pratanpound Surinta

  123-146

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• Tourists' Satisfaction Towards Tourism Logistics Management Influencing Loyalty on Tourists of Phitsanulok Province

  Kamonsak Passa, Klairung Ponanan

  147-164

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• Application of activity-based costing and break-even points analysis for selection of advanced planning and scheduling for planning production of products: A case study of ABC Company Limited

  Siriyakorn Lasom, Wanpichit Banggeen

  165-186

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• Sport Entrepreneurial Mindset: A Narrative Study in Sport Products Entrepreneur Cluster

  Dittachai Chankuna, Apiwan Ownsungnoen, Alonggon Numboonjit

  187-205

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