Vol. 6 No. 2 (2024): July-December 2024

Published: 2024-12-15

Research Articles

Factors influencing consumer’s decision to purchase coffee beverages in Chiang Mai Province

ladda pinta, Pinit Neugpirom

1-22
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Factors Influencing Decision to Purchase Electric Passenger Cars (EV) of Population in Samut Sakhon Province

Sumalee Ramanust, Teerasak Sukaboon, Yaowalak Nakvichien, Somphow Meeboon, Teerayuth Mekprasart, Nachon Wathanakanchana, Prakasit Boonyarat

23-40
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Factors Affecting the Intention to Stay of Daily Employees in the Production Department: A Case Study of a Ready-to-eat Food Production and Distribution Company in Surat Thani Province

Surin Chumkaew, Korawin Kemapanmanas, Chananchida Plongmai, Thanyaret Sornkleang, Pattawarin Sawaddee

41-58
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The effect of accounting practitioner development on readiness to work in the new government fiscal management information system (New GFMIS Thai) of central government agency personnel

Khunawalee Umpawa, Somchai Lertpiromsuk

59-78
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A Competency-Based Framework for Developing Human Resources Related to Design Management and Business Development in the Digital Era

Pitisan Inthapichai

79-92
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The Causal Relationship Path Analysis of Operating Segments Profitability and All Operating Profitability Influencing Stock Price of Listed Companies in The Stock Exchange of Thailand

Piyaphisak Jearasukon

93-114
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Attitudes and Education Commitment of Students Participating in the Startup Thailand League Program

Kritsana Lakkhongkha, Saran Phinijphara

115-128
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Factors Influencing the Behavioral Intention of Financial Service Chatbot Users

Napatsorn Srivichien, Wuttigrai Ngamsirijit

129-136
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Academic Articles

The loyalty for service recipients of spa and Thai massage entrepreneur to gain competitive advantage in business

Pongsada Chaleomklin

167-181
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