Vol. 5 No. 2 (2023): July – December

Research Articles

• Informal debt: the operations and relationships between debtors and creditors of entrepreneurs at Bangsaen Beach

  pennapha bumrungphon, Thepporn Mungthanee, Tanit Toadithep

  1-15

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• Technology Acceptance of Chatbot Artificial Intelligence Program to Use Financial Service of the Elderly Age in Pathumtani Province Technology Acceptance of Chatbot Artificial Intelligence Program to Use Financial Service of The Elderly Age in Pathumtani Province

  Kattakamon Pislae-ngam, Sureerut Inmor

  16-31

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• The Influence of Work Factors, Organizational Culture, and Working Behavior Affecting the Job Performance of Operational Employees in the Food and Beverage Industry in Laem Chabang Industrial Estate, Chonburi Province

  Rutcharin Kullachart, Somboon Saraphat, Paraunyoo Boonriw

  32-50

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• Digital Marketing Communication Ethics of Influencers for Setting Communication Guideline to Balance between Creative Marketing Communication and Convincing Society for Personal Interest

  Anothai Ngamvichaikit

  51-65

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• Pathway Analysis of Factors Influencing the Price of Concentrated Latex in Thailand

  Orasa Tuntiyawongsa, Kewalin Mali, Pichlanda Sonthiwilon, Kamonnat Meetawo, Amorn Pochanasomboo

  66-76

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• Factors Affecting Desirable Compensation of Employees in Eastern Seaboard Industrial Estate Rayong

  Suchada Apichanangkul, Kingporn Thongbai, Rotchaporn Chansawang

  77-94

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• Development of Digital Marketing Training Skills Courses for ABC Chamber of Commerce Members

  Thanaphon Nakklinkul, Chutinate Buaphuan

  95-112

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• Cost Analysis and Pottery Manufacturing Returns: A Case Study of Jar Factories in Mueang Ratchaburi, Ratchaburi Province

  Sucharat Boonyoo, Chantana Wattanakanjana, Parichart Khumruang, Songsak Boonsuwan, Thanyanan Boonyoo, Promporn Charoensubmechok, Pornthip Duangjampa

  113-128

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• Satisfaction as the Mediator Linking the 7Ps Marketing Strategy to Decision Making for Using the Samut Sakhon Thai Post Service

  wongsaphat klangsap, Sumalee Ramanust

  129-141

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