Vol. 17 No. 1 (2022): January - June 2022

View Vol. 17 No. 1 (2022): January - June 2022

Published: 30.06.2022

Full Issue

Full Issue

Research Articles

EMPLOYEES’ PERSPECTIVE ON ROBOTIC ADOPTION IN THE HOTEL BUSINESSES: SUPPORT OR STEAL JOBS FROM HUMAN?

Pornrat Sadangharn

1-13
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A STUDY OF YOUTH AGRICULTURE ENTREPRENEURSHIP CHARACTERISTICS ACCORDING TO THE PHILOSOPHY OF SUFFICIENCY ECONOMY

Saksake Pacharadit, Marut Patphol, Danulada Jamjuree

14-30
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WAREHOUSE SERVICE PROVIDERS SELECTION BASED ON GIS A CASE STUDY OF AN AUTOMOTIVE PARTS MANUFACTURER

Chayut Tabtieng, Juthathip Suraraksa

31-45
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COMMUNITY BENEFITTING THROUGH TOURISM (CBTT DASTA MODEL) AN INTEGRATED APPROACH

Punnee Pimapunsri, Jutamas Wisansing

46-60
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PRODUCTIVITY TECHNIQUES, COMPETITIVENESS AND WEALTHNESS: EVIDENCE FROM COMMUNITY ENTERPRISE IN SAKON NAKHON

Supawita Intarapanich, Thanya Pakpian, Chattawat Limpsurapong

61-79
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DETERMINANTS OF ENTREPRENEURIAL INTENTIONS AND THE INFLUENCE ON ENTREPRENEURIAL BEHAVIOR OF STUDENTS AND GRADUATES OF THE ENTREPRENEURSHIP PROGRAMS IN THAILAND

Natha Charuwannadetch, Tippawan Pinvanichkul

80-95
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POTENTIAL DEVELOPMENT FOR COMPETITIVENESS ENHANCEMENT OF COMMUNITY ENTERPRISES IN THAILAND’S SOUTHERN BORDER PROVINCES

Taksaya Sangayotin

96-108
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FACTORS AFFECTING THE SELECTION OF TRANSPORT SERVICES CASE STUDY OF THE TRANSPORTATION COMPANY SERVICE

Chuleekorn Chuchuttaworn

109-121
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THE DEVELOPMENT OF SLOW TOURISM PROGRAMS FOR ELDERLY TOURIST IN CHACHOENGSAO

Supasit Lertbuasin

122-134
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The INFLUENCE OF PERSONAL EMOTION ON CROSS-NATIONAL COMMUNICATION BARRIERS; THE ENCODING, DECODING AND TRANSMITTING OF MESSAGES AS MEDIATING VARIABLES

Wang Gao, Zhongwu LI, Chih-Cheng Fang (Francis)

135-153
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ENHANCING CAPABILITIES OF FROZEN PROCESSED FOOD EXPORTING ENTREPRENEURS DURING THE EPIDEMIC CRISIS THROUGH THE EASTERN ECONOMIC CORRIDOR DEVELOPMENT PROJECT

Chotima Jotikasthira, Preecha Wararatchai

154-167
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DETERMINING THE BRAND LOYALTY OF RICEBERRY PRODUCT IN YASOTHON OF THAILAND: MODERATING ROLE OF PERCEIVED QUALITY

Kittisak Jermsittiparsert, Thanaporn Sriyakul, Samanan Rattanasirivilai, Pissanu Horakul

168-180
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Book Review

INTO THE MAGIC SHOP

Chanattee Poompruk

181-182
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