The INFLUENCE OF PERSONAL EMOTION ON CROSS-NATIONAL COMMUNICATION BARRIERS; THE ENCODING, DECODING AND TRANSMITTING OF MESSAGES AS MEDIATING VARIABLES
Keywords:
Cross-National Communication Barriers, Personal Emotion, Encoding, DecodingAbstract
This research is to explore influence of communicators’ personal emotion on cross-national communication barriers through mediating variables of messages’ encoding, decoding, and transmitting. Numbers of companies’ employees within The Eastern Economic Corridor (EEC) zone of Thailand provided 516 questionnaire papers as the data resources for this research. Under the analysis of SEM (Structural Equation Modeling), this research has found that personal emotion indirectly affects the strength of the cross-national communication barriers through encoding and decoding. Transmitting of messages is useless in the sense of how much the emotion would be influenced on the cross-national communication barriers. Noticeably, encoding of messages plays the most important role in diminishing the strength of cross-national communication barriers. With respect to diminish the strength of the cross-national communication barriers, communicators, who will be communicating with foreigners, need to develop their capability of messages’ encoding and appropriately adjust their personal emotion. Some forms of the expression of proper emotion can improve the capability of messages’ encoding for diminishing the strength of cross-national communication barriers. On the contrary, improper expression of emotion will likely pose a threat on decoding massage to cause cross-national communication barriers.
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