The INFLUENCE OF PERSONAL EMOTION ON CROSS-NATIONAL COMMUNICATION BARRIERS; THE ENCODING, DECODING AND TRANSMITTING OF MESSAGES AS MEDIATING VARIABLES

Authors

  • Wang Gao International College, National Institute of Development Administration (NIDA)
  • Zhongwu LI International College, National Institute of Development Administration (NIDA)
  • Chih-Cheng Fang (Francis) International College, National Institute of Development Administration (NIDA)

Keywords:

Cross-National Communication Barriers, Personal Emotion, Encoding, Decoding

Abstract

This research is to explore influence of communicators’ personal emotion on cross-national communication barriers through mediating variables of messages’ encoding, decoding, and transmitting. Numbers of companies’ employees within The Eastern Economic Corridor (EEC) zone of Thailand provided 516 questionnaire papers as the data resources for this research. Under the analysis of SEM (Structural Equation Modeling), this research has found that personal emotion indirectly affects the strength of the cross-national communication barriers through encoding and decoding. Transmitting of messages is useless in the sense of how much the emotion would be influenced on the cross-national communication barriers. Noticeably, encoding of messages plays the most important role in diminishing the strength of cross-national communication barriers. With respect to diminish the strength of the cross-national communication barriers, communicators, who will be communicating with foreigners, need to develop their capability of messages’ encoding and appropriately adjust their personal emotion. Some forms of the expression of proper emotion can improve the capability of messages’ encoding for diminishing the strength of cross-national communication barriers. On the contrary, improper expression of emotion will likely pose a threat on decoding massage to cause cross-national communication barriers.

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Published

2022-06-30

How to Cite

GAO, W.; LI, Z. .; FANG (FRANCIS), C.-C. . The INFLUENCE OF PERSONAL EMOTION ON CROSS-NATIONAL COMMUNICATION BARRIERS; THE ENCODING, DECODING AND TRANSMITTING OF MESSAGES AS MEDIATING VARIABLES. RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 17, n. 1, p. 135–153, 2022. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/252515. Acesso em: 25 sep. 2022.

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Research Articles