Vol. 20 No. 1 (2025): January - June 2025

Research Articles

• IMPACT OF SUSTAINABILITY PERFORMANCE AND FIRM CHARACTERISTICS ON EXPORT VALUE

  Xiao Luo, Thanwarat Suwanna, Napaporn Nilapornkul

  1-16

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• THE INFLUENCING FACTORS OF UNIVERSITY MANAGEMENT'S BIG DATA TECHNOLOGY ADOPTION

  Chunmei Shao, Surachai Traiwannakij

  17-37

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• THE COMPETITIVE CONTEXT OF DURIAN BUSINESS OF EASTERN AGRICULTURAL COOPERATIVES

  Phat Pisitkasem

  38-50

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• THE ASSESSMENT TO COMPARED THE CARBON FOOTPRINT OF LAND TRANSPORTATION BETWEEN THE SITUATION BEFORE AND UNDER SITUATION COVID-19 PANDEMIC TO THE CONCEPT GREEN LOGISTIC: A CASE STUDY OF HIGHWAYS OF BANGKOK

  Dussadee Mookda

  51-69

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• ANTECEDENTS INFLUENCING THE EFFICIENCY OF THE SUSTAINABLE DEVELOPMENT OF SILVER JEWELRY BUSINESS IN THAILAND

  Chaiwat prasartpanyawut, Thanasuwit Tabhiranrak, Sittichai Thammasene

  70-85

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• THE IMPACT OF CEO TENURE ON SALES GROWTH: EMPIRICAL EVIDENCE FROM THAI LISTED COMPANIES

  Nathaporn Gunnarapong, Suchat Thirasisombat, Wachira Boonyanet

  86-109

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• FACTORS INFLUENCING THAI AND CHINESE CONSUMERS' ONLINE SHOPPING INTENTIONS

  Yanhaojia Cheng, Nathaporn Gunnarapong, Sumalee Somnuk

  110-129

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• THE IMPLEMENTATION OF BLOCKCHAIN TECHNOLOGY IN THAI AIRLINES INDUSTRY

  Woraporn Akeatichod, Apirada Namsaeng, Supaporn Kupimai, Yongyut Lujintanon

  130-146

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• IMPACT ON THE LIVELIHOOD ASSETS FROM THE CONVERSION OF MAIZE PRODUCTION SYSTEM TO THE INTEGRATED AGRICULTURAL SYSTEM IN NA NOI DISTRICT, NAN PROVINCE

  Anoosara Jantasuwan, Budsara Limnirankul, Prathanthip Kramol, Sureeporn Sringam

  147-163

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• THE MODEL OF SUSTAINABILITY PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN THAILAND

  Apinya Pateepairor, Nopporn Chantaranamchoo

  164-182

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• OPTIMIZING MARITIME LOGISTICS FOR OFFSHORE OIL AND GAS OPERATIONS

  Jumpon Supaproob, Kamonchanok Suthiwartnarueput

  183-202

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