ENHANCING CAPABILITIES OF FROZEN PROCESSED FOOD EXPORTING ENTREPRENEURS DURING THE EPIDEMIC CRISIS THROUGH THE EASTERN ECONOMIC CORRIDOR DEVELOPMENT PROJECT

Authors

  • Chotima Jotikasthira Logistics and Supply Chain Management College, Suan Sunandha Rajabhat University
  • Preecha Wararatchai Logistics and Supply Chain Management College, Suan Sunandha Rajabhat University

Keywords:

Export Capability, Pandemic, Frozen Processed Food

Abstract

Enhancing export capabilities of frozen processed food during the pandemic by applying risk management based on value chains and competitive advantage is a concept that optimizes export in the Eastern Economic Corridor Development Project with a large number of enterprises. The objectives of this research were to study 1) the influence of value chains on the export efficiency of frozen processed food through the Eastern Economic Corridor development project, 2) the influence of value chains on export of frozen processed food through the Eastern Economic Corridor Development Project with competitive advantage as a mediating variable, 3) the influence of risks affecting export efficiency of frozen processed food through the Eastern Economic Corridor Development Project, and 4) the influence of risks affecting export efficiency of frozen processed food through the Eastern Economic Corridor Development Project  with competitive advantage as a mediating variable. This is a quantitative research with 400 frozen food entrepreneurs as the sample group. Multistage sampling was utilized. The size of the group is 20 times of the observed variable. Questionnaires were used to collect data, and a structural equation model was used to analyze the collected data. The results showed that 1) value chain had a positive direct influence on competitive advantage at a significance level of .001, 2) value chain had an indirect influence on export efficiency of frozen processed food through competitive advantage at a significance level at .05, 3) risk management had a positive direct influence on the export efficiency of frozen processed food at a significance level at .001, and 4) risk management had a positive indirect influence on the export efficiency of frozen processed food with competitive advantage as a mediating variable at a significance level at .05 (Chi-Square/df=.820, df=35, p-value=.764, AGFI=.969, GFI=.991, CFI=1.000, RMR=005, RMSEA=.000). The results of this research can be used as a guideline to impose policies in public and private sectors, as well as to apply risk management strategies through the value chain and competitive advantage to enhance the export of frozen processed food business in Thailand.

Downloads

Download data is not yet available.

References

Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.

De Waal, A., Orij, R., Rosman, J., & Zevenbergen, M. (2014). Applicability of the high-performance organization framework in the diamond industry value chain. Journal of Strategy and Management, 7(1), 30-48.

Dyer, J. H., & Singh, H. (1998). The relational view: Cooperative strategy and sources of interorganizational competitive advantage. Academy of management review, 23(4), 660-679.

Escandon-Barbosa, D., Urbano-Pulido, D., & Hurtado-Ayala, A. (2019). Exploring the relationship between formal and informal institutions, social capital, and entrepreneurial activity in developing and developed countries. Sustainability, 11(2), 1-20.

Hair, J. F., Anderson, R. E., Tatham, R. C., & Black, W. C. (1995). Multivariate data analysis, with readings. Englewood Cliffs, NJ: Prentice Hall.

Imran, M., Aziz, A., Hamid, S. N. B. A., Shabbir, M., Salman, R., & Jian, Z. (2018). Retracted: The mediating role of total quality management between entrepreneurial orientation And SMEs export performance. Management Science Letters, 8(6), 519-532.

Khamsuk, K. (2018). A Study of Factors Affecting Risks in Supply Chains of Thai Automotive Industry. Business Review Journal, 10(2), 123-142.

Kiser, J., & Cantrell, G. (2006). Six Steps to Managing Risk. Supply Chain Management Review, 10(3), 12-17.

Lambert, D. M., Stock, J.R., & Ellran, L. M. (1998). Supply chain and logistics management. New York: McGraw-Hill.

Lambert, D. M., & Enz, M. G. (2017). Issues in supply chain management: progress and potential. Industrial Marketing Management, 62, 1-16.

Lin, K. H., Huang, K. F., & Peng, Y. P. (2014). Impact of export market orientation on export performance. Baltic Journal of Management, 9(4), 403-425.

Martín de Castro, G., Navas López, J. E., López Sáez, P., & Alama‐Salazar, E. (2006). Organizational capital as competitive advantage of the firm. Journal of Intellectual Capital, 7(3), 324-337

Mei Dan, X., Ye, L., & Zhi Qiang, S. (2011). On the measure method of electronic supply chain risk. Procedia Engineering, 15, 4805-4813.

Monteiro, A. P., Soares, A. M., & Rua, O. L. (2019). Linking intangible resources and entrepreneurial orientation to export performance: The mediating effect of dynamic capabilities. Journal of Innovation & Knowledge, 4(3), 179-187.

Nation Broadcasting Corporation. (2563). Ministry of Commerce discusses private frozen seafood processing by turning COVID-19 into an opportunity. Retrieved from https://www.nationtv.tv/news/378772842

National Statistical Office. (2555). Selecting samples techniques. Workshop documents of the project for the Statistical Subcommittee of the National Statistical Office. Retrieved from http://service.nso.go.th/nso/nsopublish/Toneminute/files/55/0203-5.pdf

Niyangkoon, S. (2005). Research statistics. Bangkok: Kasetsart University.

Petchlum, K. (2019). Fresh, chilled, frozen, canned and processed seafood (excluding fresh, chilled, frozen and processed shrimp). Retrieved from https://www.ditp.go.th/contents_attach/539575/539575.pdf

Piercy, N. (2009). Positive management of marketing-operations relations. Journal of Marketing Management, 25(5-6), 551-570.

Porter, M. E. (1985). Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York, NY: The Free Press.

Porter, M. E., & Miller, V. E. (1985). How information gives you competitive advantage. Harvard Business Review, 63(4), 149-60.

Saenyen, T., et al., (2020). Analysis of the COVID-19 responses: the impact on the aviation industry. Interdisciplinary Journal, Humanities and Social Sciences, 3(2), 209-220.

Suphan, W., et al. (2020). How to deal with COVID-19 in anesthesia?. Thai Journal of Anesthesiology, 46(3), 103–112.

Thun, J. H., & Hoenig, D. (2011). An empirical analysis of supply chain risk management in the German automotive industry. International journal of production economics, 131(1), 242-249.

Turakit, P. (2021). Frozen food exporters request compensation for tax compensation due to COVID-19 Test. Retrieved from https://www.prachachat.net/economy/news-590867

Varoutsa, E., & Scapens, R. W. (2015). The governance of inter organisational relationships during different supply chain maturity phases. Industrial Marketing Management, 46, 68-82.

Wang, M., Asian, S., Wood, L. C., & Wang, B. (2020). Logistics innovation capability and its impacts on the supply chain risks in the Industry 4.0 era. Modern Supply Chain Research and Applications, 2(2), 83–98.

Downloads

Published

2022-06-30

How to Cite

JOTIKASTHIRA, C. .; WARARATCHAI, P. . ENHANCING CAPABILITIES OF FROZEN PROCESSED FOOD EXPORTING ENTREPRENEURS DURING THE EPIDEMIC CRISIS THROUGH THE EASTERN ECONOMIC CORRIDOR DEVELOPMENT PROJECT. RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 17, n. 1, p. 154–167, 2022. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/254921. Acesso em: 25 sep. 2022.

Issue

Section

Research Articles