ENHANCING CAPABILITIES OF FROZEN PROCESSED FOOD EXPORTING ENTREPRENEURS DURING THE EPIDEMIC CRISIS THROUGH THE EASTERN ECONOMIC CORRIDOR DEVELOPMENT PROJECT
Keywords:
Export Capability, Pandemic, Frozen Processed FoodAbstract
Enhancing export capabilities of frozen processed food during the pandemic by applying risk management based on value chains and competitive advantage is a concept that optimizes export in the Eastern Economic Corridor Development Project with a large number of enterprises. The objectives of this research were to study 1) the influence of value chains on the export efficiency of frozen processed food through the Eastern Economic Corridor development project, 2) the influence of value chains on export of frozen processed food through the Eastern Economic Corridor Development Project with competitive advantage as a mediating variable, 3) the influence of risks affecting export efficiency of frozen processed food through the Eastern Economic Corridor Development Project, and 4) the influence of risks affecting export efficiency of frozen processed food through the Eastern Economic Corridor Development Project with competitive advantage as a mediating variable. This is a quantitative research with 400 frozen food entrepreneurs as the sample group. Multistage sampling was utilized. The size of the group is 20 times of the observed variable. Questionnaires were used to collect data, and a structural equation model was used to analyze the collected data. The results showed that 1) value chain had a positive direct influence on competitive advantage at a significance level of .001, 2) value chain had an indirect influence on export efficiency of frozen processed food through competitive advantage at a significance level at .05, 3) risk management had a positive direct influence on the export efficiency of frozen processed food at a significance level at .001, and 4) risk management had a positive indirect influence on the export efficiency of frozen processed food with competitive advantage as a mediating variable at a significance level at .05 (Chi-Square/df=.820, df=35, p-value=.764, AGFI=.969, GFI=.991, CFI=1.000, RMR=005, RMSEA=.000). The results of this research can be used as a guideline to impose policies in public and private sectors, as well as to apply risk management strategies through the value chain and competitive advantage to enhance the export of frozen processed food business in Thailand.
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