RMUTT Global Business and Economics Review

DETERMINANT OF THE GROWTH OF ISLAMIC BANKING BY MODERATING VARIABLES OF SAVINGS INTEREST RATE AND CREDIT INTEREST RATE EVIDENCE FROM BANTEN, INDONESIA

Wawan Ichwanudin — 2025-12-03

This study aims to identify the key determinants of the growth of Islamic banking in Banten Province, Indonesia, and to examine whether the presence of conventional banks acts as a moderating factor in this growth. The research utilizes monthly data spanning the period from 2019 to 2022. The analysis methods employed include Moderating and Multiple Linear Regression, which were conducted using the SPSS program version 22. Findings from this research reveal that the savings profit-sharing and financing profit-sharing significantly impact the growth of Islamic banking. Furthermore, the growth of Islamic bank assets is found to have a significant positive effect on overall Islamic banking growth. The savings interest rate is found to moderate the relationship between the savings profit-sharing and Islamic banking growth, indicating an interplay between conventional banking practices and the development of Islamic financial institutions. However, the interest rate on loans does not function as a moderating variable in the relationship between financing profit-sharing and the growth of Islamic banking.

DEVELOPING ATTRIBUTES OF LUXURY CHAIN HOTELS IN THAILAND TO ENHANCE EXPERIENCE, DELIGHT AND TRUST FOR EXCELLENT SERVICE IN ACCOMMODATING SENIOR TRAVELERS

Phisunt Tinakhat — 2025-12-04

This study examines how luxury hotel chain characteristics in Thailand influence the experiences of senior tourists, with a focus on satisfaction and trust. Using structural modeling to analyze causal relationships, the research evaluates how key hotel attributes shape senior guests’ experiences in high-end accommodations. Reliability testing confirmed strong measurement scales, with Cronbach’s alpha values between 0.81 and 0.95. Data collected through an e-questionnaire from 629 senior travelers show that luxury hotel attributes significantly affect customer experience management, which in turn influences satisfaction and trust. The proposed structural equation model demonstrated an excellent fit with the empirical data, supported by strong indices: Chi-square = 183.095, df = 120, CMIN/DF = 1.526, RMSEA = 0.032, RMR = 0.007, GFI = 0.965, and TLI = 0.979. These results validate the robustness of the conceptual framework. Findings indicate that while physical facilities and service quality are essential, a holistic approach to customer experience is needed, one that integrates emotional and creative elements to meet the evolving expectations of senior guests. Effective experience management enhances satisfaction and trust, but hotels must balance emotional engagement with operational reliability to maintain credibility. Practically, the study highlights the need for luxury hotels to combine functional excellence with emotional value creation to build lasting relationships with senior travelers. Future research should explore how external factors further shape trust and loyalty.

THE HUMAN RESOURCE ANALYSIS OF THE UNIVERSITY GRADUATES OF THAILAND IN PERSPECTIVE TO THE SELECTED INTERNATIONAL COMPANIES IN THAILAND

Ryan Faderogaya — 2025-12-04

The study aims to examine the effectiveness of university graduates' human resources in Thailand in relation to the operational standards of international companies (both Thai-owned and Foreign direct investment firms). And also to evaluate the competencies of Thai graduates in meeting international business standards. The study employed survey research. A sample of 260 respondents from the selected international companies in Pathumtani Thailand who are actively transacting international business marketing operations was used. Multiple regression analysis was conducted to explore the relationship between occupational tasks and the operational standards of international companies. The results revealed that two key factors improvement suggestions and quality circles significantly contributed to aligning with business standards across financial, internal business, customer, and innovation perspectives at the significance level (α = 0.01). Developing targeted HRM strategies focused on specific occupational tasks can improve Thai graduates' ability to meet international business requirements. The study offers practical implications for educational institutions and policymakers in aligning academic programs with the needs of the global market

LEVERAGING VIRTUAL INFLUENCER ATTRACTIVENESS TO GREEN PURCHASE INTENTIONS IN SUSTAINABLE FASHION

Khatesiree Sripoothorn — 2025-12-04

Technological advancements have significantly impacted modern marketing strategies, with virtual influencers gaining increasing popularity. This study aims to examine the influence of virtual influencers’ attractiveness on consumers’ green purchase intentions, considering the mediating roles of attitude and brand engagement. A survey was conducted using a sample of 440 Thai consumers aged 18 and above, and the data were analyzed using the PROCESS Macro to explore the relationships between the variables. The results indicate that both attitude and brand engagement fully mediate the relationship between virtual influencers’ attractiveness and green purchase intention in a serial manner. However, the attractiveness of virtual influencers does not have a direct effect on purchase intention. The study highlights how the attractiveness of virtual influencers can enhance consumers’ positive green attitudes and increase brand engagement, ultimately leading to a higher green purchase intention. The findings contribute to the development of marketing strategies that utilize technology in sustainability businesses and expand the understanding of virtual influencer effects under the Stimulus-Organism-Response (S-O-R) theory.

EXPLORING FACTORS INFLUENCING PRODUCT INNOVATION EXCELLENCE: PERFORMANCE INDICATORS IN SMALL BUSINESS ENTERPRISES

Sukanya Duanguppama — 2025-12-06

The objective of this study is to examine the factors contributing to product innovation excellence and the performance indicators in small businesses. The sample consists of 30 small businesses enterprises in Kalasin Province, Thailand, registered with the Department of Agricultural Extension. This research employs a qualitative methodology, utilizing interviews with leaders of small businesses. The findings indicate that the factors of product innovation excellence include imaginative development, improvement existing, team happiness, and innovative management. Additionally, the product performance indicators identified are profit evolution and production excellence. The results suggest that the factors contributing to product innovation excellence can enhance the competitiveness of small businesses by enabling the development of products that meet customer needs and by promoting continuous improvements in the production process. Furthermore, performance indicators not only aid in evaluating the success of the business but also foster sustainable improvements and developments across various aspects of small businesses enterprises.

RESPONSIVENESS AND ATTITUDINAL CHANGE OF AGRICULTURAL COOPERATIVE FIRM’S OFFICERS (ACOs) TO TECHNOLOGICAL DISRUPTION OF JASMINE RICE BUSINESS OF THAILAND

Kanokporn Marg-amar — 2025-12-10

This study investigates the responsive strategies and attitudinal changes of Agricultural Cooperative Firm’s Officers (ACOs) to technological disruption in the Jasmine Rice business in Northeastern Thailand. The research aims to understand how ACOs perceive and respond to technological advancements and how their attitudes towards organizational intangible capital affect the business performance. The study employs a mixed-methods approach, combining quantitative analysis of survey data from 180 ACOs with qualitative insights from focus group discussions. The result shows that the ACOs have a positive attitude toward technological change, yet experience constraints in accessing and utilizing data. Regarding other intangible capitals (human, information, organization and management), they have positive viewpoints varying by their job positions. However, information capital is a mere factor affecting Asset Turnover Ratio (ATO) at a statistically significant level. The findings underscore the importance of information literacy and data-driven decision-making. To aid cooperatives, the 5D model (Dream, Discover, Define, Design, Develop) is presented as a framework for developing strategic business plans, enabling systematic resource assessment, challenge identification, and targeted interventions. This could conclude that information capital is a significant factor affecting the performance of agricultural cooperatives in the technologically disruptive era.