THE DEVELOPMENT OF SLOW TOURISM PROGRAMS FOR ELDERLY TOURIST IN CHACHOENGSAO

Abstract

The research objectives are 1) to explore suitable tourist spots, 2) to study tourists' behavior and develop slow tourism programs for elderly tourists. This research is the quantitative method by distributing questionnaire with 385 Thai elderly tourists equal to and over 60 years by convenience sampling. The data analysis is descriptive statistics as frequency, percentage, mean, and standard deviation, and inferential statistics as independent sample t-test, ANOVA F-test. The results illustrate that from observing 47 places of attraction in Chachoengsao, there were 24 places which can be the destinations for elder tourists. Hypothesis solving stated that the suitable programs for elderly tourist were religious place which can offer for all genders and ages. Agricultural places can be offered in travelling route for all genders but suitable for tourists whose age between 60-75 years old. Medical places can be offered in the route as well for all genders but suitable for tourists whose age between 76-80 years old. Female tourists were interested in historical places more than male tourists and it should be offered to tourists whose age between 65-70 years old and 71-80 years old. Natural places had more desire for female than male tourist and it should be offered for tourists whose age between 71-80 years old.