An Integrated Management Model for Sustainable Reservoir Tourism in Upper Northern Thailand

Sumeth THIMA; Nittaya WONGYOS; Phahol SAKKATAT

doi:10.14456/tisr.2026.1

Authors

Sumeth THIMA Faculty of Management Science, Lampang Rajabhat University, Thailand
Nittaya WONGYOS Faculty of Management Science, Lampang Rajabhat University, Thailand
Phahol SAKKATAT Faculty of Agricultural Production, Maejo University, Thailand

DOI:

https://doi.org/10.14456/tisr.2026.1

Keywords:

MCSP Model, Sustainable Tourism, Reservoir Tourism, Community Participation, Integrated Management

Abstract

This research aimed to develop an integrated management model for sustainable reservoir tourism in Upper Northern Thailand, examining the roles of attraction image, information technology (IT), tourism innovation, and community participation. A mixed-methods approach was employed, involving surveys of 400 tourists and in-depth interviews with 15 key stakeholders. Findings revealed that the image of tourist attraction management had the most direct and significant influence on sustainable tourism goals, with community participation and IT also being highly important. Qualitative data emphasized the need for environmental preservation, the adoption of digital technology, and fostering community engagement. Based on these results, the study proposes the MCSP Model for sustainable reservoir tourism. This integrated model comprises four key components: Management Structure (for coordination), Collaborative Management (for shared governance), Sustainable Tourism Goals (as strategic aims), and Policy & Regulation (for guidance). The MCSP Model offers a comprehensive, actionable framework to promote resilient, community-led, and environmentally conscious reservoir tourism, thereby contributing to the region's long-term benefits.

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