การยกระดับมูลค่าและขีดความสามารถในการแข่งขันของห่วงโซ่อุปทานทุเรียนไทยตามโมเดลเศรษฐกิจบีซีจี

jirawadee intakarn

doi:10.14456/tisr.2026.16

Authors

Jirawadee INTAKARN Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Thailand

DOI:

https://doi.org/10.14456/tisr.2026.16

Keywords:

Durian Supply Chain, Supply Chain Collaboration, Value Addition, Global Competitiveness, BCG Economy

Abstract

This research investigates the causal relationships between operational efficiency, supply chain collaboration, value creation, and competitiveness within Thailand's durian supply chain under the BCG economy model. Utilizing a robust quantitative approach, empirical data were gathered from 400 key stakeholders, including farmers, collectors, and exporters across major cultivation areas. The collected data were rigorously examined using multiple regression and ANOVA analyses to test the proposed hypotheses. The statistical findings reveal that operational efficiency and supply chain collaboration significantly and positively influence value addition. Subsequently, both value addition and supply chain collaboration act as major drivers that directly enhance the overall competitiveness of the Thai durian market. The analysis also confirms significant structural differences among the variables based on specific stakeholder roles. Ultimately, this study concludes that strategically elevating operational standards while fostering robust collaborative networks serves as a vital mechanism to maximize value and secure a sustainable competitive advantage globally. These insights validate the Resource-Based View and green supply chain management while offering tangible policy recommendations aligned with the sustainable BCG economic framework to ensure long-term prosperity.

Downloads

Download data is not yet available.

References

Al-Omoush, K., de Lucas, A., & del Val, M. (2023). The role of e-supply chain collaboration in collaborative innovation and value-co creation. Journal of Business Research, 158, 113647.

Anwar, U., Rahayu, A., Wibowo, L., & Sultan, M. (2024). Forging competitive edge: Synergizing digital competencies with strategic supply chain management for operational excellence. Evolutionary Studies in Imaginative Culture, 8(2), 278-288.

Bartucz, C., Buics, L., & Süle, E. (2023). Lack of Collaboration on the CEP Market and the Underlying Reasons—A Systematic Literature Review. Sustainability, 15(13), 10361.

Besik, D., & Nagurney, A. (2017). Quality in competitive fresh produce supply chains with application to farmers’ markets. Socio-Economic Planning Sciences, 60, 62-76.

Cao, M., Vonderembse, M., Zhang, Q., & Ragu-Nathan, T. (2010). Supply chain collaboration: Conceptualisation and instrument development. International Journal of Production Research, 48(22), 6613-6635.

da Silva, A., & Cardoso, A. (2024). Value Creation in Technology-Driven Ecosystems: Role of Coopetition in Industrial Networks. Journal of Theoretical and Applied Electronic Commerce Research, 19(3), 2343-2359.

Dong, Y., Ahmad, S., Irshad, M., Al-Razgan, M., Ali, Y., & Awwad, E. (2023). The digitalization paradigm: Impacts on agri-food supply chain profitability and sustainability. Sustainability, 15(21), 15627.

Fiankor, D., Dalheimer, B., Curzi, D., Hoffmeister, O., & Brümmer, B. (2024). Does it matter how we ship the good apples out? On specific tariffs, transport modes, and agricultural export prices. Agricultural Economics, 55(3), 498-514.

Ghidelli, C., & Pérez-Gago, M. (2018). Recent advances in modified atmosphere packaging and edible coatings to maintain quality of fresh-cut fruits and vegetables. Critical Reviews in Food Science and Nutrition, 58(4), 662-679.

Giallombardo, G., Mirabelli, G., & Solina, V. (2022). Optimal storage and shipment management of perishable agri-products with a hybrid priority policy: a case study. International Journal of Management Science and Engineering Management, 17(4), 295-306.

Grodgangunt, S., Saisaka, M., Songmuang, J., Piasinthu, J., & Adulyasas, A. (2021). Development of potential in value-added marketing strategy management and application for durian agro-community enterprise in deep south provinces. ABAC Journal, 41(3), 174-191.

Hair, J., Black, W., & Babin, B. (2010). Multivariate Data Analysis: A Global Perspective (7th ed.). London: Pearson Education.

Khazaeli, S., Kalvandi, R., & Sahebi, H. (2024). A multi-level multi-product supply chain network design of vegetables products considering costs of quality: A case study. PLoS ONE, 19(9), e0303054.

Manzoor, U., Baig, S., Hashim, M., Sami, A., Rehman, H., & Sajjad, I. (2022). The effect of supply chain agility and lean practices on operational performance: A resource-based view and dynamic capabilities perspective. The TQM Journal, 34(5), 1273-1297.

Masa’deh, R., Muheisen, I., Obeidat, B., & Mohammad, A. (2022). The Impact of Supply Chain Integration on Operational Performance: An Empirical Study. Sustainability, 14(24), 16634.

Mishra, V., Ishdorj, A., Villarreal, E., & Norton, R. (2025). Collaboration in agricultural value chains: A scoping review of the evidence from developing countries. Journal of Agribusiness in Developing and Emerging Economies, 15(6), 1168-1192.

Mizik, T. (2021). Agri-food trade competitiveness: A review of the literature. Sustainability, 13(20), 11235.

Namdej, P., Wattanapongphasuk, S., & Jermsittiparsert, K. (2019). Enhancing environmental performance of pharmaceutical industry of Thailand: Role of big data, green innovation and supply chain collaboration. Systematic Reviews in Pharmacy, 10(2), 328-339.

Panico, C. (2023). Value creation, value appropriation, and cooperation in team production. Academy of Management Review, 49(3), 227-245.

Pinela, J., & Ferreira, I. (2017). Nonthermal physical technologies to decontaminate and extend the shelf-life of fruits and vegetables: Trends aiming at quality and safety. Critical Reviews in Food Science and Nutrition, 57(10), 2095-2111.

Porter, M. (1985). The Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press.

Porter, M. 1990. The Competitive Advantage of Nations. New York: The Free Press.

Prasad, S., & Tanase, S. (2021). Competition, collaboration and organization design. Journal of Economic Behavior & Organization, 183, 1-18.

Sagar, V., & Kumar, P. (2010). Recent advances in drying and dehydration of fruits and vegetables: A review. Journal of Food Science and Technology, 47, 15-26.

Saryatmo, M., & Sukhotu, V. (2021). The influence of the digital supply chain on operational performance: A study of the food and beverage industry in Indonesia. Sustainability, 13(9), 5109.

Simatupang, T., & Sridharan, R. (2004). Benchmarking supply chain collaboration: An empirical study. Benchmarking: An International Journal, 11(5), 484-503.

Singh, V., Agrawal, S., & Kumar, S. (2025). Is effective coordination the key to sustainable performance? A probe into integrated e-agri supply chains in India. International Journal of Productivity and Performance Management, 74(5), 1766-1795.

Stoeva, S., van Gompel, R., van den Bossche, L., Rogge, E., Slavova, P., Grivins, M., & Mileiko, I. (2024). Understanding collaboration in short food supply chains: A focus on collaborative relationships, interaction mechanisms and relational benefits. Agricultural and Food Economics, 12, 49.

Thongrawd, C., Bootpo, W., Thipha, S., & Jermsittiparsert, K. (2019). Exploring the nexus of green information technology capital, environmental corporate social responsibility, environmental performance and the business competitiveness of Thai sports industry firms. Journal of Human Sport and Exercise, 14(5Proc), S2127-S2141.

Thunputtadom, P., Pongsupatt, T., Srijunpetch, S., Sincharoonsak, T., Chuaychoo, M., & Bosakoranut, S. (2018). The impact of corporate governance on operational performance of listed companies in the Stock Exchange of Thailand. Asian Administration and Management Review, 1(1), 84-93.

Wilson, M., Stanley, R., Eyles, A., & Ross, T. (2019). Innovative processes and technologies for modified atmosphere packaging of fresh and fresh-cut fruits and vegetables. Critical Reviews in Food Science and Nutrition, 59(3), 411-422.

Wu, J., Jia, W., Ba, Y., Liu, X., Zhang, Y., & Li, J. (2023). Coordination mechanism of the three-echelon supply chain of fresh agriproduct with joint efforts. Frontiers in Sustainable Food Systems, 7, 1045770.