พลิกโฉม SMEs วัสดุก่อสร้าง: กลยุทธ์เชิงระบบสู่วิถีความยั่งยืน

Ekarin Phuangrap; ขจรศักดิ์ เจ้ากรมทอง

doi:10.14456/tisr.2025.56

Authors

เอกรินทร์ พ่วงรับ สาขานโยบายสาธารณะและการจัดการ มหาวิทยาลัยเกษมบัณฑิต
ขจรศักดิ์ เจ้ากรมทอง สาขานโยบายสาธารณะและการจัดการ มหาวิทยาลัยเกษมบัณฑิต

DOI:

https://doi.org/10.14456/tisr.2025.56

Keywords:

Policy Strategy, Green Economy, Human Capital Development, Construction Innovation, Sustainability

Abstract

This study analyzes strategic policy management in construction materials startups and SMEs, aligning with SDGs. A qualitative approach was used, comprising interviews, focus groups, and document analysis with 25 key informants. Thematic Content Analysis was conducted, guided by frameworks in policy design, business ecosystems, and strategic management. Findings show that resilient SMEs in the green economy adopt 3 core strategies: human capital development, eco-friendly innovation, and governmental economic support. External factors influencing strategy include technology trends, environmental regulations, consumer expectations, and governmental roles. This provides insights for policy design supporting sustainable SME growth, and a strategic model for innovative construction materials businesses at organizational and systemic levels.

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