PROMOTING VOLUNTEER ENGAGEMENT IN DRIVING MORAL PRINCIPLES: A CASE STUDY OF THE BUDDHIST ASSOCIATION OF SURAT THANI PROVINCE

Abstract

This research aims to study and create a model for volunteer engagement in driving moral principles within the Buddhist Association of Surat Thani Province, employing participatory action research in Makham Tia Subdistrict, Mueang Surat Thani District. The study found that the engagement process begins with meetings, brainstorming, and collaborative planning among stakeholders. Engagement is supported by all sectors, including government, private, and civil society, with the private sector playing a role in donations and volunteerism. Promotion of moral and ethical learning takes place in schools, communities, and religious institutions. The driving mechanism for volunteer work emphasizes ethical guidelines, consideration of the common good, and systematic management. The study highlights the importance of building collaborative networks, promoting moral principles at all levels, and fostering multi-sector participation to drive a sustainable moral society, starting at the local level and expanding to the provincial level.