KEY SUCCESS FACTORS FOR ELECTRIC VEHICLE (EV) BUSINESSES IN THAILAND
DOI:
https://doi.org/10.14456/%20tisr.2025.43Keywords:
Company Type, Executive Management, 4M Framework, Supply Chain, Continuous ImprovementAbstract
This research uses a mixed-methods approach to investigate the key factors influencing the success of Electric Vehicle (EV) organizations in Thailand. For the quantitative study, the sample consists of 400 management-level executives in automotive parts manufacturing companies that are members of the Thai Auto-parts Manufacturers Association. Data is analyzed using descriptive statistics and Structural Equation Modeling. In the qualitative phase, in-depth interviews are conducted with 15 business owners and public-private sector executives. The quantitative findings indicate that 1) company type and executive management significantly impact the 4M framework in the production process (p < 0.01), 2) they significantly influence supply chain and logistics management (p < 0.05), and 3) they significantly affect continuous improvement (p < 0.01). Furthermore, the research reveals that 4) while the 4M production process does not directly impact business success, 5) effective supply chain and logistics management significantly contributes to it (p < 0.1), and 6) continuous improvement has a significant positive influence on business success (p < 0.01). Finally, 7) company type and executive management significantly influence overall business success (p < 0.01).
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