STRATEGY FOR DEVELOPING SHORT-TERM CURRICULUM TO PROMOTE MODERN ENTREPRENEURIAL SKILLS

Abstract

This research aims to study the needs and the internal and external environments and develop strategies for a short-term curriculum to promote modern entrepreneurial skills. The findings revealed that: 1) The subject with the highest demand for study is online marketing, with an appropriate learning duration of 6-8 hours, two days a week. The learning environment must be equipped with the necessary equipment and technology, and the instructors should possess knowledge, practical experience, and accredited qualifications. The skills that modern entrepreneurs need to develop further include critical thinking, motivating people, foreign languages, legal knowledge, technology usage, marketing, finance and accounting, and branding. 2) The strategies for developing a short-term curriculum to promote modern entrepreneurial skills consist of two main strategies: Strategy 1 involves a professional entrepreneurship curriculum with four sub-strategies: (1) entrepreneurship skills, (2) technical skills, (3) management skills, and (4) assessment of learning outcomes. Strategy 2 focuses on managing the curriculum with standards, comprising six strategies: (1) strategies for instructors, (2) strategies for scheduling and learning locations, (3) strategies for learning support resources, (4) strategies for target groups, (5) strategies for collaborative organizations, and (6) strategies for responsible agencies.