PROMOTING THE UTILIZATION OF RECOVERED CARBON BLACK AS A SUSTAINABLE SUBSTITUTE FOR SCRAP TIRES IN THE RUBBER INDUSTRY THROUGH CIRCULAR ECONOMY SYSTEM

Abstract

This research aims to study the use of recovered carbon black (RCB) from scrap tires, develop a promotional model, and analyze its suitability. The study employed a three-phase methodology. The first phase utilized qualitative research. Findings revealed that most companies have policies favoring environmentally friendly raw materials. While RCB use offers cost reduction and environmental benefits, quality limitations compared to original carbon black persist. The second phase involved quantitative research. Analysis showed that waste management concepts and circular economy systems significantly influence RCB promotion, leading to the development of a Business Model Canvas. The final phase evaluated the model's suitability through a survey. Results indicated high approval ratings across all components, particularly in value proposition, revenue streams, key resources, key activities, and key partnerships. The study concludes that RCB has high potential in promoting circular economy and sustainable development in the rubber industry. Based on the findings, the researchers propose the SHIFT Model as a conceptual framework for promoting RCB use, comprising synergize, harmonize, innovate, foster, and transform.