THE EVALUATION OF TOURISM POTENTIAL FOLLOWING THE TRAIL OF KING MONGKUT IN PRACHUAPKHIRIKHAN

Abstract

This study was conducted to evaluate the potential for tourism along the historical path of King Mongkut in Prachuapkhirikhan through qualitative research methods. The research involved in-depth interviews and assessments related to the tourism potential of this region, utilizing insights from 20 experts. The findings indicate that the tourist attractions associated with King Mongkut in Prachuapkhirikhan possess diverse potential and play a significant role in promoting cultural and historical tourism. Expert interviews and assessments reveal that attractions with high potential primarily include key historical and cultural sites associated with His Majesty's royal duties. The enhancement of these tourist attractions should prioritize fostering collaboration among the government, private sector, and local communities. Additionally, it is essential to develop effective marketing and public relations strategies to attract visitors.