ผลของคุณภาพการบริการในการให้บริการด้านกีฬาที่มีต่อความพึงพอใจของผู้ชมฟุตบอลไทยลีก

Pornchai SAKDANUWATWONG

doi:10.14456/tisr.2024.28

Authors

พรชัย ศักดานุวัฒน์วงศ์ คณะบริหารธุรกิจ สถาบันเทคโนโลยีพระจอมเกล้าเจ้าคุณทหารลาดกระบัง

DOI:

https://doi.org/10.14456/tisr.2024.28

Keywords:

Service Quality in Sport Service, Spectator Satisfaction, Thai Football League

Abstract

The purpose of this research was to study the influence of service quality in sport service on football spectator satisfaction. Collecting sample was spectator in Thai football league. Multistage sampling technique was applied, and the total sample size was 400. Using techniques of descriptive statistics, the data collected were analyzed in terms of mean, standard deviation, and inferential statistics of multiple linear regression. The finding found that tangible, staff responsiveness, security, game quality and team performance had positive effect on football spectator satisfaction.

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