STRATEGIES COMMUNICATION TO ENHANCE FARMERS COMPETENCY IN LIVESTOCK

Abstract

Strategies communication play an important role in strengthening farmers' competency in livestock. Quality and appropriate communication will help enhance understanding and knowledge for farmers in various aspects related to raising livestock. This gives them the ability to carry out their activities efficiently and safely. One of the most important communication strategies for livestock farmers is the use of online communication media. By using new technology such as websites, social media, and applications for farmers to have easy and quick access to useful information, this article aims at communication strategies to strengthen farmers' competency in livestock. It was found that 1) communication strategies to strengthen competency require farmers to have media strategies, message creation strategies, and message presentation strategies. 2) Success factors in communication to enhance the competency of farmers in the field of livestock: Communication to strengthen the capacity of farmers in the field of livestock should focus on providing accurate information and speaking in a manner that is easy for farmers to understand. There should be communication that reaches the target group appropriately so that farmers can understand the essence and have effective knowledge through good and appropriate communication. It will help ensure that farmers have a correct understanding of animal health and are able to make the most of available resources.