FACTORS RELATED TO ENTREPRENEURIAL CHARACTERISTICS OF BACHELOR OF BUSINESS ADMINISTRATION STUDENTS IN BANGKOK
DOI:
https://doi.org/10.14456/tisr.2024.20Keywords:
Entrepreneurial Characteristics, Undergraduate Students, Business AdministrationAbstract
This research is quantitative research. The objective was to study factors related to entrepreneurial characteristics and to study the relationship between background factors and entrepreneurial characteristics of undergraduate business administration students in Bangkok. The sample used was 228 undergraduate business administration students in Bangkok using a multi-stage random sampling method. Using a measurement tool to evaluate 7 sets of variables, all measures had an alpha confidence coefficient between 0.74-0.82. The results of the research found that 1) the correlation coefficient between independent variables and entrepreneurial characteristics was between 0.317 and 0.829 and 2) The entrepreneurial trait prediction set was able to predict 60.34% of the total group, with the important predictors found in order being: need for success, self-confidence, tolerance for ambiguity, risk-taking, and self-control. In the end, the researcher proposed guidelines for developing entrepreneurial characteristics of undergraduate students for further application.
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