CAUSAL FACTORS AFFECTING INDUSTRIAL BUSINESS EFFECTIVENESS IN DIGITAL PARK THAILAND

Abstract

The objectives of this research are 1) to study the causal factors affecting industrial business effectiveness in Digital Park Thailand, 2) to study the factors related to the industrial business effectiveness, and 3) to develop a model of industrial business effectiveness. The researcher used quantitative research techniques mainly along with collecting additional qualitative data using the in-depth interview technique with the key informants. The correlation model between the causal factors were analyzed including the factors of government support policies, entrepreneurial characteristics, marketing-focused aspect, social responsibility, organizational performance measurement, and organizational effectiveness. The dependent variables were the organizational growth, the profitability, the returns, and the business confidence. The ready-made program was used to compare the consistency between the developed model and the empirical data. This was consistent with the analytical results having GFI of 1.000, adjusted GFI of 0.9680 close to 1. The Root Mean Square Residual (RMR) was equal to 0.02104, approaching zero.