The Quality of Service that Influences the Decision to Study at the Bachelor’s Degree Level of Part-Time Undergraduate Students, Nakhon Pathom Rajabhat University

Abstract

This research aims to 1) to study the level of service quality And the decision to choose to study At the bachelor's degree level of Ph.D. students, Nakhon Pathom Rajabhat University, Academic Year 2020 2) to study the factors of service quality affecting the decision of choosing to study at the undergraduate level of the university students. Nakhon Pathom Rajabhat University for Academic Year 2020 using quantitative research methodology (quantitative research) The study found that 1) The quality of service and the decision to choose to study at the bachelor's degree level of students in the Faculty of Education, Nakhon Pathom Rajabhat University, academic year 2020, the opinion level was the highest. Both overview and each side Except for courses, learning and public relations There is a high level of opinion. The level of opinions on the decision to choose to study at the bachelor's degree level of students in the Faculty of Education, Nakhon Pathom Rajabhat University At a high level, both overall and individually the exception is the university that is recognized by society and wants to develop and increase their knowledge and abilities. Opinion was at the highest level. 2) The student response factor. Understanding and knowing students and credibility This has a positive effect on the decision of choosing to study at the bachelor's degree level of district students. NAD., Nakhon Pathom Rajabhat University, Academic Year 2020 has a statistically significant significance. This is based on three hypotheses that can predict the variations in the decision to choose to study at the bachelor's degree level among students. NCC., Nakhon Pathom Rajabhat University, Academic Year 2020, obtained 50.50%, in descending order of influence or importance in order as follows: Student response Understanding and knowing students and credibility and write the prediction equation as follows The decision to enter the undergraduate program of the district student. NCC., Nakhon Pathom Rajabhat University = 1.354 + .105 (the concrete aspect of the service) + .155 (the reliability) + .162 (the student response)