กลยุทธ์การออกแบบเชิงสร้างสรรค์ที่ส่งผลต่อความสาเร็จทางการตลาด สาหรับเฟอร์นิเจอร์สานักงานของไทย

Abstract

The study researches on the Creative Design Strategy Affecting the Successful Marketing for Thailand Office Furniture. To study the causal factors creative design strategy, customer needs and creative design management affecting the successful market for office furniture in Thailand. Collected sample from consumers in the office furniture total of 1,000 samples. Using a questionnaire to collect data. Data were analyzed by using structural equation models. Using SPSS and AMOS program. The results found that the creative design strategy, customer needs and creative design management have relation to the successful market for office furniture in Thailand. The creative design strategies, customer need are related indirectly to the successful market for office furniture in Thailand, through creative design management and the management of creative design have a direct relationship with the successful market for office furniture in Thailand.