ปัจจัยเชิงสาเหตุที่มีอิทธิพลต่อความภักดีต่อการท่องเที่ยวเชิงนิเวศของไทย

Abstract

To study the factors influencing to loyalty ecotourism in Thailand. To study the survey explore travel by personal factors, the image, Perception of risk and satisfaction of tourists influence the loyalty of ecotourism in Thailand. The sample used in the study 1,200 people of Chinese tourists and Thai tourists to visit ecotourism in Thailand. Using a questionnaire to collect data. Data were analyzed by using descriptive statistics, inferential statistics and analysis structural equation models. Using the program SPSS and AMOS. The results found that the personal factors and image of the ecotourism correlated with satisfaction with eco-tourism in Thailand. The satisfaction of tourists to have a direct relationship with loyalty to eco-tourism in Thailand. The perception of security risk is not correlated with satisfaction with eco-tourism in Thailand. The causal model developed is appropriate. Because they are consistent with the empirical data. Elements of the model are accurate (Validity) and have the ability to predict and are an acceptable level.